Pitching ideas


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Pitching ideas

  1. 1. Pitching Ideas
  2. 2. / Observe the 10/20/30 Rule Ten slides Twenty minutes Thirty-point-font text
  3. 3. / Investor Pitch
  4. 4. / Ten Slides Title Marketing and Sales Problem Competition Solution Management team Business Model Financial Undelying Magic Projections and Key Metrics Current Status
  5. 5. / Title Organization name Your name and title Contact information
  6. 6. Explain what your company does…
  7. 7. / Problem Describe the pain you’re alleviating. Get everyone nodding and ”buying in”.
  8. 8. Avoid looking like a solution looking for a problem
  9. 9. / Solution Explain how you alleviate this pain and the MEANING you make. Ensure that the audience clearly understands what you sell and your value proposition. VISUALIZE
  10. 10. Don’t be too technical, just explain what it does
  11. 11. / Business Model How do you make money? Who pays you? Your distribution channels Your gross margins
  12. 12. Don’t make it seem to untested . Mention customers already using your product/service.
  13. 13. / Underlying Magic Describe the technology, secret sauce or magic behind your product or service.
  14. 14. Less text, more diagrams, schematics and flowcharts. Objective proff of concept.
  15. 15. / Marketing and Sales How do you reach your customers? What and who will leverage your marketing?
  16. 16. Show an effective go-to- market strategy that won’t break the bank.
  17. 17. / Competition Provide a complete view of the competitive landskape. Too much is better than too little
  18. 18. Never dismiss competition. Everyone wants to hear why you’re good – not why competitors are bad.
  19. 19. / Management Team Describe the key players of your – Management team – Board of directors – Advisory board – Major investors
  20. 20. Don’t be afraid to show up with a less than perfect team. But be willing to fix the holes.
  21. 21. / Financials and Key Metrics Five year-forecast Other key metrics, fx – Number of customers – Conversion rate – Number of employees – Etc.
  22. 22. Do a bottom up forecast. Take into account long sales cycles and seasonality. Your assumptions are as important than the numbers.
  23. 23. / Current Status Current status of product/service. Accomplishments to date Timeline Use of funds
  24. 24. Share details of momentum and traction. Close with a bias toward action.