Dr Hwa-Wei Lee: The Respected, Loved and Adored


Published on

A presentation prepared for Symposium on Dr Hwa-Wei Lee's Library Contributions and Thoughts on November 17, 2011 in Shenzhen, China.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • SlideShare is a social network in the same vein as Flickr or YouTube, but designed for sharing PowerPoint-style slide shows rather than photos or videos. That makes it a potentially powerful tool for communicating, sharing ideas and bringing in leads.
  • SlideShare is akin to Flickr or YouTube, in that it’s a network built around sharing a particular type of content, but instead of sharing photos or videos, you’re sharing slides from a presentation that was created with Microsoft PowerPoint or a similar business tool. These slides are often used to accompany presentations at conferences or even at internal meetings. These slides are often seen as pure distillations of thought leadership, since they’re designed to inspire others and are composed of easily digestible chunks of information.
  • Created July 12, and has been viewed 97 times so far
  • Like it or not, social networking is here to stay - and not just as a forum for people to sound off or share life’s update. Social networking sites, armed with far more data than any of us probably realizes, are tagging along with us for our daily strolls through the Internet - listening to our music, reading our favorite blogs, watching our favorite videos and shopping for that special something.
  • Social media has become something absolutely necessary or required; unavoidable Facebook: is the mother of all things social media. It’s a place where people and businesses share interesting things with their friends. Where it trumps all other media is the interconnection between your friends and your friends’ friends, making “spreading the word” about your business to hundreds of people, who spread to hundred more, fast, cheap, and very effective.600 million users. Roughly 50% of Americans using FB.  50 percent of Facebook's users are creating and consuming content on the social network on any given day, and the average U.S. user spends nearly six hours per month browsing around on the social network.Average FB user has 130 friedsUseful data:20% increase in engagement for posts made outside business hour18% increase in engagement for posts on Thursday and Friday vs other days of week18% decrease in engagement for posts on Sat vs other days of weekTwitter: A tweet is short piece of content, limited to 140 characters, broadcast simultaneously to everyone who is “following you” via Twitter, which is the source of all tweets. Use tweets to keep customers updated on general news and information about your business or use it to drive short-term promotions75 million users; however, Twitter’s active user base generates 140 million “tweets” per day collectively. Roughly 7% of Americans are using Twitter. But with 460,000 new accounts being added daily and a 182% spike in mobile users over the past year, it’s clear Twitter’s growth chart is hearing up and to the right.Average Twitter user has 27 followers. But Lady GAA has nearly 10 million followers; big brand like Zappos has nearly 2 millionTwitter users are more educated than the general population: 63% have 4-year college degree or higher, as compared to 40% of the general population.Twitter users have higher incomes than the general population: 47% earn 50k or more per year; 24% earn more than 75K; compare that to 33% and 18% among the general population.Twitter plays an active role in purchasing decisions: 42% users reply on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.67% of Twitter users are more likely to buy brands than they “follow”Twitter users tend to be early adopters: 18% of Twitter users are among the first to buy/try new products,, compared to only 10% of the general population. An additional 25% of Twitter users buy/try new products before others as compared to only 12% of the general population.Companies that use Twitter average 2x more leads per month than those that do not. This is perhaps the most compelling reason of all to invest some time on Twitter, particularly if your target customer is educated, affluent, and tends to be an early adopter. More than 70% of Twitter's users are 21 or older, according to data from Nielsen and comScore, and that means the social site is fair game for liquor companies. Jack Daniel's was the first company to launch a campaign in the space, using promoted tweets to promote its Tennessee Honey whiskey product. LinkedIn is where business happens today. Over 100 million professionals following more than 1.9 million companies, recommending over 150,000 products and joining 850,000+ groups. Showcase products; Target audience; Engage customersYouTube2 billion videos watched per day on YouTube, and 35 hours of video uploaded to YouTube every minuteTwitter will post ad revenues of about $139.5 million this year, about $10 million less than a previous estimate, eMarketer says. Still, the social network remains on course to reap global revenues of about $400 million by 2013, analysts say
  • According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. Facebook now serves nearly one third of all online advertisements in the U.S.To help put this data into perspective, consider the representation of some of the other major online companies. Yahoo has a 10 percent share, Microsoft has 5 percent, and Google holds 2.5 percent. Basically, no other online company comes close to Facebook's market share.Facebook is like a mall where you go with your friends and you ‘pick up stuff” along the way. That stuff could be cosmetics or movie tickets, but it could also be software or consulting services.Implications for you as a marketerA powerful network of community members who are advocates and can serve as authentic evangelists to drive attention and awareness to your store versus your competitors is critical.Google, on the other hand, is a taxi: You need to know where you are going in order to get there. Smart marketers are learning to exploit both digital commerce models.
  • Zappos chief Tony Hsieh is an avid Twitter user, but he hates the phrase "social media" so much that he imposes on-the-spot fines on anyone he catches saying it. His point is that it's more important to focus on engagement and human interaction than on buzzwords and technological tricks. "What Tony is pointing to is a cultural mindset of an organization. Either you are truly engaged with the person on the other end of that interaction or you aren't," this blogger writes. The Takeaways: What You Should DoSocial is a given. So much so that the product marketing manager for YouTube went so far as to so “social, as a buzzword, is dead.” Connecting with people as people…based on THEIR core motivations is critical. (See here for more. Full free book here)Practice creating engaging experiences. A quick way to do this is Think Mobile First. Simply put…how would someone feel if they encounter this on their mobile device? (That’s a different paradigm-as you know-than a PC. We just need to catch up.)Campaigns are dead (or at least dying) because they are increasingly expensive ways of getting new customers. This, however, is a really, really cheap way of doing that.The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter, but he dislikes the term “social media.”In fact, if you say the word near him, you owe him a dollar.What Tony is pointing to is a cultural mindset of an organization. Either you are truly engaged with the person on the other end of that interaction or you aren’t. It doesn’t matter if that interaction occurs in person, on a phone call, via a website,  or on Facebook, Twitter, or a YouTube channel.
  • Research reveals the right medium for every marketing needThe best medium to use to reach your customers depends on the time of day and your target audience. Research has found radio is king in the early-morning commuting hours, while television shines after 5 p.m. The Internet is popular throughout the day with a range of age groups, while newspapers are most popular with the baby boom generation.http://smallbiztrends.com/2011/10/best-media-buys.html
  • Dr Hwa-Wei Lee: The Respected, Loved and Adored

    1. 1. 付未 FuWaye Bender 华裔美国图书馆员协会中西部会长Consultant, Nationwide Insurance Company fuwaye@gmail.com
    2. 2. 瑾献给李博士自华裔美国图书馆员协会中西部A present from Chinese AmericanLibrarians Association MidwestChapter
    3. 3. 名言 Quote“他将成为一个领导者必须是一个桥 梁” --威尔士谚语"He that would be a leader must be a bridge." -- Welsh proverb
    4. 4. 李博士在哪里 ? Where is Dr Lee? Facebook YouTube LinkedIn Twitter Animoto Ourstory Storybird Wordle Google+ SlideShare
    5. 5. 李博士是… Who is Dr Lee?“弄清楚自己是谁,是人类经验的 整点。”-- 安娜, 昆德伦, 美国记者和作家 “Figuring out who you are is the whole point of the human experience.“ -- Anna Quindlen, American journalist and author
    6. 6. Wordly.com用一个词来形容李博士?What is one word to describe DrLee?
    7. 7.  Energy Leader
    8. 8. Ourstory.com用文字和照片,捕捉李博士的故事,与同事和朋友分享的故事.
    9. 9. Ourstory.com/CALAMW
    10. 10. FacebookFacebook.com/CALAMW
    11. 11. Facebook.com/CALAMW
    12. 12. 照片变成视频幻灯片 Animoto.com
    13. 13. 即时连接; 追随朋友,专家,名人和突发新闻 Twitter.com
    14. 14. 专业网络 Professional Network LinkedIn.com
    15. 15. PPT共享 SlideShare
    16. 16. 重新定义分享 RedefinedCustomized Sharing Google+
    17. 17. 协作讲故事 Collaborative Storytelling Storybird.com
    18. 18. Dr Hwa-Wei Lee is a Cup of Tea
    19. 19. Dr Hwa-Wei Lee, Are We There Yet?
    20. 20. 我们为什么使用社交媒体? Why weuse social media?不是你认识谁,而是谁知道您It’s not who you know, but who knows about you.
    21. 21. 名言 Quote“你要么第一,要么最好的, 要么 与众不同.” -- 洛雷塔琳, 美国乡村歌手“You either have to be first, best or different.” --Loretta Lynn, American country singer
    22. 22. Social Media Landscape
    23. 23. 社会化媒体 Social Media 被视为一种迫切的必要的社交网络服务
    24. 24. 谷歌Google & Facebook Facebook和社会商业的兴起 Facebook and the Rise of Social Commerce 谷歌和“无处不在”的电子商务战略 Google and the “It’s Everywhere You Want To Be” Commerce Strategy
    25. 25. 社会媒体和教育 Social Mediaand Education
    26. 26. 趋势 The Big Debate/Trend 我们应该怎样做社会化媒体? vs 我们如何把 社会媒体做的更好 “Should we do social media?” to ‘How do we do social media better?“ 社会媒体科学 “Social media science" - tools, platforms, and add-ons 视频将继续爆炸 Video will continue to explode 社会化媒体变成一种技能 vs 工作 Move towards social becoming a skill, versus a job.
    27. 27. 新应用程序 New Tools toSimply Online Life Trendspottr pulls trending topics from various platforms and can project the viral future of a certain topic. Awesomize allows a user to manage all personal and professional profiles from one place. Local Response uses aggregated check-ins to deliver mobile advertising in real time. Pixable collects photos from across the Web to let a user see friends’ images in one spot.
    28. 28. 带走的心思 Take Away 有Facebook之前的生活,也会有之后的生活 There was a life before Facebook and there will be one after 没有一样工具可以统治所有 There is no tool to rule them all 您不能隐藏了 You cannot hide anymore 关键绩效指标 Which KPIs (Key Performance Indicators)? 这是一个漫长的旅程(但你仍然可以实现它) This is a long journey (but you still can achieve it)
    29. 29. If you don’t post it on Facebook,Did it really happen?
    30. 30. Don’t Talk to Zappos’s Tony Hsieh about“social media”The story: The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter If you say the word near him, you owe him $1. Tony believes a cultural mindset of an organizationThe takeaways: Social is a given Practice creating engaging experiences It doesn’t matter if that interaction occurs in person, on a phone call, via a website, or on Facebook, Twitter, or a YouTube channel.
    31. 31. 恰当的媒介 The Right Medium Radio TV Newspaper Internet/Social Media Time of the day Target Audience
    32. 32. 名言 Quote培根说:“如果一个人对陌生人 亲切和礼貌,就说明他是一个 世界公民.” 李博士正是这样的人 . Francis Bacon said: "If a man be gracious and courteous to strangers it shows he is a citizen of the world”. And that’s who Dr. Lee is.
    33. 33. 名言 QuoteB.K.马林诺夫斯基说:“基本上 是卑微的...和谦虚,他取得了正 式的最高荣誉和荣誉.” 李博士正 是这样做的. B.K.vMalinowski said: "essentially humble...and self- effacing, he achieved the highest formal honors and distinctions". And that is how Dr Lee is.
    34. 34. Happy Birthday,& Many ManyMore, Dr. Lee!!!