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It’s great to have a website, but how will people find it amongst the gazillions of other websites out there? Since the majority of people use search engine websites like Google and Yahoo! to find what they're after, it’s worth putting some time into making your website ‘tasty’ to these search engines so that links to your website appear prominently in those search results.
This presentation was given at Create 2009, a conference geared to help Christians be more creative and professional in using technology and design to promote the gospel.
It's quite general, and intended for a broad -- rather than technical and industry-knowledgeable -- audience.