If church and Christian organisation websites were people, what would they speak and sound like? Clear, engaging and interesting? Or ambiguous, verbose and confusing? This presentation borrows tips and techniques from fields as diverse as marketing, psychology and the good old schoolroom to bring you 10 golden rules to help you sharpen your website's text.
This presentation was given at Create 2009, a conference geared to help Christians be more creative and professional in using technology and design to promote the gospel.
It's quite general, and intended for a broad -- rather than technical and industry-knowledgeable -- audience.