Holiday Email Marketing Tips from Benchmark Email

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Great holiday email marketing tips from the pros at the Benchmark Email Marketing Blog

http://www.benchmarkemail.com/blogs/detail/holiday-email-marketing-strategies

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Holiday Email Marketing Tips from Benchmark Email

  1. 1. presents Holiday Email Marketing Strategies Friday, September 18, 2009
  2. 2. Holiday Email Marketing Strategies Friday, September 18, 2009
  3. 3. 1. Early Bird Gets the Worm Promote Your Goods In Advance Reach out to the Customers Time, Money, Motivation, To Buy Holiday Email Marketing Strategies Friday, September 18, 2009
  4. 4. 2. Avoid Over Mailing Humans Shy Tend to Shy from the Hard Sell Resulting in Quick Unsubscribes Don’t Irritate Subscribers with Over Mailing Holiday Email Marketing Strategies Friday, September 18, 2009
  5. 5. 3. Gift Cards & Certificates Gift Cards Add Up to a Tenth of Holiday Expenditure Tend to be Exchanged Much Less Perfect for Last Minute Shoppers Holiday Email Marketing Strategies Friday, September 18, 2009
  6. 6. 4. Contribute to a Charity Tap into the Holiday Spirit Percentage of Sales Goes Towards Charitable Org. Donating has a Two Fold Effect Holiday Email Marketing Strategies Friday, September 18, 2009
  7. 7. 5. Analyze and Plan Take a look at Results from Previous Years Make a note of Competitors Past Strategies Plan out your Strategy and Goals for the Festive Season Holiday Email Marketing Strategies Friday, September 18, 2009
  8. 8. 6. Survey for Customer Preferences Surveys are great for discovering customer interest Request Customer Feedback and Reviews Helps to Draw a Framework to Build Strategies Holiday Email Marketing Strategies Friday, September 18, 2009
  9. 9. 7. Plan a Email Marketing Strategy Profile Customers and Create Messages Decide When and How Frequently To Communicate Use a Calender to Plot out the Sending of your Messages Holiday Email Marketing Strategies Friday, September 18, 2009
  10. 10. 8. Test for the Best Testing Allows you to Fine Tune Testing Provides you with Important Statistics Helps you to Adjust Deliveries to Maximize Results Holiday Email Marketing Strategies Friday, September 18, 2009
  11. 11. 9.Continue Post Holiday Season End of the Holiday doesn't mean end of email marketing Tie Up Loose Ends to Draw Customers Back Everyone has Something to buy - it’s your Job to Sell it To Them Holiday Email Marketing Strategies Friday, September 18, 2009
  12. 12. visit us at www.BenchmarkEmail.com twitter.com/benchmarkemail Friday, September 18, 2009

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