Common Email Marketing Mistakes - Benchmark Email

851 views

Published on

Avoid common email marketing mistakes with these tips from the Benchmark Email Marketing Blog

http://www.benchmarkemail.com/blogs/detail/common-email-marketing-mistakes

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
851
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Common Email Marketing Mistakes - Benchmark Email

  1. 1. presents Common Email Marketing Mistakes Friday, September 18, 2009
  2. 2. Common Email Marketing Mistakes Friday, September 18, 2009
  3. 3. 1. Marketing Without Permission Common Email Marketing Mistakes Friday, September 18, 2009
  4. 4. 1. Marketing Without Permission Sending emails without the explicit permission of your recipients makes you a spam sender. This is illegal and is an excellent way to destroy your reputation. Common Email Marketing Mistakes Friday, September 18, 2009
  5. 5. 1. Marketing Without Permission Sending emails without the explicit permission of your recipients makes you a spam sender. This is illegal and is an excellent way to destroy your reputation. There are a lot of email marketers out there who take the easy and wrong way out; they purchase email lists, or create lists unethically by compiling them from the Internet. Common Email Marketing Mistakes Friday, September 18, 2009
  6. 6. 1. Marketing Without Permission Sending emails without the explicit permission of your recipients makes you a spam sender. This is illegal and is an excellent way to destroy your reputation. There are a lot of email marketers out there who take the easy and wrong way out; they purchase email lists, or create lists unethically by compiling them from the Internet. The first step for you as an email marketer is to gather permission from your customers. This step should be carried out before you start pumping in money and effort in your marketing endeavor. Common Email Marketing Mistakes Friday, September 18, 2009
  7. 7. 1. Marketing Without Permission Sending emails without the explicit permission of your recipients makes you a spam sender. This is illegal and is an excellent way to destroy your reputation. There are a lot of email marketers out there who take the easy and wrong way out; they purchase email lists, or create lists unethically by compiling them from the Internet. The first step for you as an email marketer is to gather permission from your customers. This step should be carried out before you start pumping in money and effort in your marketing endeavor. Getting permission is not all that difficult and goes a long way in reducing your spam complaints and legal issues, increasing deliverability and vastly improving your open and click through rates. Common Email Marketing Mistakes Friday, September 18, 2009
  8. 8. 1. Marketing Without Permission Sending emails without the explicit permission of your recipients makes you a spam sender. This is illegal and is an excellent way to destroy your reputation. There are a lot of email marketers out there who take the easy and wrong way out; they purchase email lists, or create lists unethically by compiling them from the Internet. The first step for you as an email marketer is to gather permission from your customers. This step should be carried out before you start pumping in money and effort in your marketing endeavor. Getting permission is not all that difficult and goes a long way in reducing your spam complaints and legal issues, increasing deliverability and vastly improving your open and click through rates. Common Email Marketing Mistakes Friday, September 18, 2009
  9. 9. 2. Ineffective List Creation Common Email Marketing Mistakes Friday, September 18, 2009
  10. 10. 2. Ineffective List Creation Your email list is critical for successfully managing your email campaign. In fact, your list is so important that it is what determines the success or failure of your campaign. Common Email Marketing Mistakes Friday, September 18, 2009
  11. 11. 2. Ineffective List Creation Your email list is critical for successfully managing your email campaign. In fact, your list is so important that it is what determines the success or failure of your campaign. True, it is not always the easiest thing to choose the perfect list. However, there are a number of tried and tested techniques that should work well for you. Common Email Marketing Mistakes Friday, September 18, 2009
  12. 12. 2. Ineffective List Creation Your email list is critical for successfully managing your email campaign. In fact, your list is so important that it is what determines the success or failure of your campaign. True, it is not always the easiest thing to choose the perfect list. However, there are a number of tried and tested techniques that should work well for you. At the same time, there are certain common mistakes that are made frequently by email marketers and should be avoided at all costs. For instance, using outdated email lists that have been collecting dust for over a year will provide you with nothing but inactive emails. Common Email Marketing Mistakes Friday, September 18, 2009
  13. 13. 2. Ineffective List Creation Your email list is critical for successfully managing your email campaign. In fact, your list is so important that it is what determines the success or failure of your campaign. True, it is not always the easiest thing to choose the perfect list. However, there are a number of tried and tested techniques that should work well for you. At the same time, there are certain common mistakes that are made frequently by email marketers and should be avoided at all costs. For instance, using outdated email lists that have been collecting dust for over a year will provide you with nothing but inactive emails. Similarly, renting shady lists will simply result in you illegally sending out spam mails; this could lead to you getting caught as a spammer and you would then have to pay the consequences. Common Email Marketing Mistakes Friday, September 18, 2009
  14. 14. 2. Ineffective List Creation Your email list is critical for successfully managing your email campaign. In fact, your list is so important that it is what determines the success or failure of your campaign. True, it is not always the easiest thing to choose the perfect list. However, there are a number of tried and tested techniques that should work well for you. At the same time, there are certain common mistakes that are made frequently by email marketers and should be avoided at all costs. For instance, using outdated email lists that have been collecting dust for over a year will provide you with nothing but inactive emails. Similarly, renting shady lists will simply result in you illegally sending out spam mails; this could lead to you getting caught as a spammer and you would then have to pay the consequences. Another common mistake is bringing back to life inactive house lists; this is another sure fire way to be labelled a spammer. Avoid these mistakes at all costs. Common Email Marketing Mistakes Friday, September 18, 2009
  15. 15. 3. Bad Subject Lines Common Email Marketing Mistakes Friday, September 18, 2009
  16. 16. 3. Bad Subject Lines As an email marketer, your goal is to get your recipients to not only open your email but also to read its content. Your subject line plays a huge role in making this goal a reality. Common Email Marketing Mistakes Friday, September 18, 2009
  17. 17. 3. Bad Subject Lines As an email marketer, your goal is to get your recipients to not only open your email but also to read its content. Your subject line plays a huge role in making this goal a reality. Unfortunately, many email marketers fail to see the correlation between an effective subject line and a great response rate. Many times the subject line is a last minute effort and at times it is even left as an empty field. Common Email Marketing Mistakes Friday, September 18, 2009
  18. 18. 3. Bad Subject Lines As an email marketer, your goal is to get your recipients to not only open your email but also to read its content. Your subject line plays a huge role in making this goal a reality. Unfortunately, many email marketers fail to see the correlation between an effective subject line and a great response rate. Many times the subject line is a last minute effort and at times it is even left as an empty field. It is not a question of filling in the subject line; your heading must be relevant, effective and something that grabs the attention of the recipient. Your subject line must give the recipient a feel for the content of your email. Common Email Marketing Mistakes Friday, September 18, 2009
  19. 19. 3. Bad Subject Lines As an email marketer, your goal is to get your recipients to not only open your email but also to read its content. Your subject line plays a huge role in making this goal a reality. Unfortunately, many email marketers fail to see the correlation between an effective subject line and a great response rate. Many times the subject line is a last minute effort and at times it is even left as an empty field. It is not a question of filling in the subject line; your heading must be relevant, effective and something that grabs the attention of the recipient. Your subject line must give the recipient a feel for the content of your email. Keep your heading simple and honest; avoid trying to hard sell your email with subjects such as “Huge Discount”. Common Email Marketing Mistakes Friday, September 18, 2009
  20. 20. 4. Sales Rather Than Relationships Common Email Marketing Mistakes Friday, September 18, 2009
  21. 21. 4. Sales Rather Than Relationships The mistake here is that email marketers tend to use email explosions to carry out their campaigns. Launching emails at unknown recipients is a complete waste of effort. Common Email Marketing Mistakes Friday, September 18, 2009
  22. 22. 4. Sales Rather Than Relationships The mistake here is that email marketers tend to use email explosions to carry out their campaigns. Launching emails at unknown recipients is a complete waste of effort. What must be understood is that a successful email campaign is one that is targeted at the right people and slowly but surely builds a long term relationship. Sending out emails to random people is about as subtle as throwing a bomb; all you will be left with is a destruction zone. Common Email Marketing Mistakes Friday, September 18, 2009
  23. 23. 4. Sales Rather Than Relationships The mistake here is that email marketers tend to use email explosions to carry out their campaigns. Launching emails at unknown recipients is a complete waste of effort. What must be understood is that a successful email campaign is one that is targeted at the right people and slowly but surely builds a long term relationship. Sending out emails to random people is about as subtle as throwing a bomb; all you will be left with is a destruction zone. You need to work on those people who have given you the green flag in terms of permission; these people want to read what you send them, are interested in providing you feedback and are a good investment in terms of time and effort as they have the potential to become long lasting relationships Common Email Marketing Mistakes Friday, September 18, 2009
  24. 24. 4. Sales Rather Than Relationships The mistake here is that email marketers tend to use email explosions to carry out their campaigns. Launching emails at unknown recipients is a complete waste of effort. What must be understood is that a successful email campaign is one that is targeted at the right people and slowly but surely builds a long term relationship. Sending out emails to random people is about as subtle as throwing a bomb; all you will be left with is a destruction zone. You need to work on those people who have given you the green flag in terms of permission; these people want to read what you send them, are interested in providing you feedback and are a good investment in terms of time and effort as they have the potential to become long lasting relationships So don’t bomb your recipients; build them up. Common Email Marketing Mistakes Friday, September 18, 2009
  25. 25. 5. Failing to Test Campaigns Common Email Marketing Mistakes Friday, September 18, 2009
  26. 26. 5. Failing to Test Campaigns Unfortunately a lot of email marketers realize too late that their marketing strategy could have been vastly improved upon before launching it full scale. Common Email Marketing Mistakes Friday, September 18, 2009
  27. 27. 5. Failing to Test Campaigns Unfortunately a lot of email marketers realize too late that their marketing strategy could have been vastly improved upon before launching it full scale. This is because they tend to launch their campaigns without any prior testing. The result? Absolutely no response. This is a shame especially since email newsletters are such a prime method of testing different options. Common Email Marketing Mistakes Friday, September 18, 2009
  28. 28. 5. Failing to Test Campaigns Unfortunately a lot of email marketers realize too late that their marketing strategy could have been vastly improved upon before launching it full scale. This is because they tend to launch their campaigns without any prior testing. The result? Absolutely no response. This is a shame especially since email newsletters are such a prime method of testing different options. Try out different subjects; change your content around, experiment with images and pictures and test them all out on a sample group. Once you see what combination gets the best result, that’s when you should start sending your emails out to your entire email list. Common Email Marketing Mistakes Friday, September 18, 2009
  29. 29. 5. Failing to Test Campaigns Unfortunately a lot of email marketers realize too late that their marketing strategy could have been vastly improved upon before launching it full scale. This is because they tend to launch their campaigns without any prior testing. The result? Absolutely no response. This is a shame especially since email newsletters are such a prime method of testing different options. Try out different subjects; change your content around, experiment with images and pictures and test them all out on a sample group. Once you see what combination gets the best result, that’s when you should start sending your emails out to your entire email list. Common Email Marketing Mistakes Friday, September 18, 2009
  30. 30. visit us at www.BenchmarkEmail.com twitter.com/benchmarkemail Friday, September 18, 2009

×