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Recruitment and brand content

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Tips to find a job for creative students.
Conference given at Creapole- Design School - Paris in April 2015

Published in: Career
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Recruitment and brand content

  1. 1. Réseaux sociaux et nouveaux comportements «Web of life» Benjamin Chaminade 2015 www.trendemic.net – www.benjaminchaminade.com Recruitment in the era of Brand Content Benjamin Chaminade – 2015
  2. 2. Who am I … HR and Recruitment in Sydney Benjamin Chaminade – 2015
  3. 3. Who am I … Race car maker in France Benjamin Chaminade – 2015
  4. 4. Who am I … Consultant in Trends and Disruptions Benjamin Chaminade – 2015
  5. 5. 0. First, a few numbers Benjamin Chaminade – 2015
  6. 6. % of companies using Social Media to recruit Benjamin Chaminade – 2015
  7. 7. 88 43 % of candidates & companies using Google before an interview candidates companies Benjamin Chaminade – 2015
  8. 8. % of company usine Social Media because its fashionable Benjamin Chaminade – 2015
  9. 9. % of students thinking recruiters visit their Facebook profile Benjamin Chaminade – 2015
  10. 10. To my knowledge, it happens only if you are looking for a job in such an institution. Benjamin Chaminade – 2015
  11. 11. 1. Bad news Benjamin Chaminade – 2015
  12. 12. BB 26% Gen X 25% GenY 28% Gen Z 10% Silent 11% Baby Boomers Gen X Gen Y Gen Z NVSP NVTU NVVQ NVQQ You are… Generation Y Benjamin Chaminade – 2015
  13. 13. You think you are… Benjamin Chaminade – 2015
  14. 14. Some see you as… Benjamin Chaminade – 2015
  15. 15. You are… a Generation of paradoxes Benjamin Chaminade – 2015
  16. 16. Tradition Order Success Balance Freedom You are living… a change in Society’s values Where change happens Benjamin Chaminade – 2015
  17. 17. Security Uncertainty Retained Emotion Risk Compliance Authority Long term Time Independence Short term Shared Where do you put the orange triangles… For you and for the recruiter sitting in front of you ? Benjamin Chaminade – 2015
  18. 18. 2. Being visible (and nice) Benjamin Chaminade – 2015
  19. 19. Video (Personals) Social Media (your field) Social Media (Personal) Videos (official) Social bookmarking Microblog School website Forum, wiki Juli Jul Online Resume Photos Reeltime Asynchron Textual Visual Portfolio Google & Social Media (Professional) Benjamin Chaminade – 2015
  20. 20. - Your Portfolio Benjamin Chaminade – 2015
  21. 21. Not a place to empty your pockets without meaning ! Benjamin Chaminade – 2015
  22. 22. Research work Development Finished projects Benjamin Chaminade – 2015
  23. 23. Create your universe ! Benjamin Chaminade – 2015
  24. 24. My universe : Orange in all my logos Converse + hat = When old and new mix Twitter @benjchaminade French & Australian Facebook Main Website Shop Website Blog Books defining my skills Benjamin Chaminade – 2015
  25. 25. Pro 11$ Pro 20$ Pro 5$Job Board Pro 4,95$Job Board Job Board Job Board Designspiration Job Board Designmoiunemploi Job Board Portfolio & Jobboard Benjamin Chaminade – 2015
  26. 26. Presentation Feedback Open Private Generalist Specialist Freemium Premium Designer Developer Choose your Portfolio wisely Benjamin Chaminade – 2015
  27. 27. 2. being recruited Benjamin Chaminade – 2015
  28. 28. Your résumé sucks Benjamin Chaminade – 2015
  29. 29. Start with keywords 1 Benjamin Chaminade – 2015
  30. 30. Write your Résumé 2 Skills Responsibilities Lessons learnt Results Benjamin Chaminade – 2015
  31. 31. Emotion + Motivation + Presentation Not this ! This : humour, emotion, story ! Benjamin Chaminade – 2015
  32. 32. 3 Make your résumé social CV www.monportfolio/julien www.linkedin.com/julien Résumé CV Portfolio Social Media Benjamin Chaminade – 2015
  33. 33. 4 Job Hunt is a collective sport Add you classmates on linkedin then endorse them all ! Benjamin Chaminade – 2015
  34. 34. 5 A Blog - alone or with flatmates Create a blog on a specific topic to raise your collective profile. You could end up launching a business Benjamin Chaminade – 2015
  35. 35. Passif Actif Qualité Quantité Sites challenges Réseaux sociaux généralistes Mondes virtuels Job blog Agrégateurs Institutionnel Site emploi entreprise Sites généralistes Sites spécialistes App Blogs Réseaux sociaux spécialisés 6 Looking alone Agence recrutement Cooptation Second life ??? Yes : Oculus Rift is coming so VR too Benjamin Chaminade – 2015
  36. 36. Benjamin Chaminade That’s it for now folks ! Benjamin Chaminade – 2015

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