2012022 Spotify, A Window On The Future Of Music

916 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
916
On SlideShare
0
From Embeds
0
Number of Embeds
357
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2012022 Spotify, A Window On The Future Of Music

  1. 1. critical reflections on the streaming music business ben caudron kortom 1Friday 24 February 12
  2. 2. ben caudron sociologist & “web pionier” co-founder of ONE Agency, theOriginals, tvAgency, xCA, The Reference, ... ben@caudron.com www.caudron.com opinion maker, lector, essayist 0032 475 977 665 twitter @bencaudron passionated by (human beings &) technology ben caudron DMDLab 2Friday 24 February 12
  3. 3. a short history 1 of the music business ben caudron kortom 3Friday 24 February 12
  4. 4. music’s quantum level a musician needs an audience ben caudron Actueel DenkenFriday 24 February 12
  5. 5. a business developed music turned into product, profit maximization took over ben caudron Actueel DenkenFriday 24 February 12
  6. 6. the business consolidates gradually losing contact with the fans’ needs & expectations ben caudron Actueel DenkenFriday 24 February 12
  7. 7. Meet Shawn Fanning “all I wanted was to listen to the tracks I like and share that love with friends” ben caudron Actueel DenkenFriday 24 February 12
  8. 8. a corporate reflex turning customers into criminals ben caudron Actueel DenkenFriday 24 February 12
  9. 9. technology can help people are willing to pay for Rich Experience Services & Ease of Use ben caudron Actueel DenkenFriday 24 February 12
  10. 10. technology can help streaming changes the name of the game, but not for artists ben caudron Actueel DenkenFriday 24 February 12
  11. 11. it’s getting worse, artists! for you to earn a minimum wage ($ 1160) by selling... a full album (at $ 9,99) through cd sales, it takes 1.161 sold items/month iTunes, it takes 1.229 sold items/month single tracks through iTunes, it takes 12.399 downloads/month Spotify, it takes 4.549.020 streams/month ben caudron Actueel DenkenFriday 24 February 12
  12. 12. framing the consumer 2 from “owner of the carrier” to “temporary guest” ben caudron kortom 12Friday 24 February 12
  13. 13. digital liner notes died the digital entertainment consumer was not willing to pay premium for context ben caudron Actueel DenkenFriday 24 February 12
  14. 14. there goes the legal status your money buys you less as you now pay for a service, not for a license to use ben caudron Actueel DenkenFriday 24 February 12
  15. 15. going mainstream 3 all the way bad times ahead for the outliers ben caudron kortom 15Friday 24 February 12
  16. 16. the streaming markets Black Holes collaborate and kill competition from the start ben caudron Actueel DenkenFriday 24 February 12
  17. 17. the curve peer amplification gives hand to narrowing down of total offering ben caudron Actueel DenkenFriday 24 February 12
  18. 18. in my collection... is unknown 60 % forget about the “small audience” music ben caudron Actueel DenkenFriday 24 February 12
  19. 19. deaf among the deaf discovery through guidance of Those Who Know disappears, narrowing down some more... ben caudron Actueel DenkenFriday 24 February 12
  20. 20. listening to 4 your listening even worse times for privacy ben caudron kortom 20Friday 24 February 12
  21. 21. you are what you listen to? how much of you is reflected in your taste for music and times of consumption? ben caudron Actueel DenkenFriday 24 February 12
  22. 22. a nasty trick you gave permission, remember? ben caudron Actueel DenkenFriday 24 February 12

×