“Design Basics,” a VPI CNRE guest lecture

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Twice now, I have been invited to speak with students in the Packaging Design curriculum in Virginia Tech's College of Natural Resources and the Environment. These are non-graphic design students who focus mainly on materials, and I was asked to give them an overview of design basics and some of the tools. I also included some general notes on creativity, observation, and resources, AND some in-class exercises to stimulate creativity adapted from Edward de Bono. I often include images of the Great Pacific Trash Gyres in my presentations in order to place the need for good design —from concept to execution in all phases of a product's life— foremost in student minds.

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“Design Basics,” a VPI CNRE guest lecture

  1. 1. Ben Capozzi - Business of Art & Design Coordinator Southern VA Higher Education Center
  2. 2. Ben Capozzi ! bencapozzi@svhed.org ! http://www.svhed.org ! “bencapozzi” (youtwitface) ! urwelcm.net
  3. 3. PRODUCT DESIGN & DEVELOPMENT
  4. 4. DIGITAL ART & DESIGN
  5. 5. AND YOU?
  6. 6. Mario Van der Meulen SGTH Design "...inspiration is everywhere, but the mind needs to be receptive to it."
  7. 7. Adapted from How To Be An Explorer of the World
  8. 8. Creativity
 Crisis?!
  9. 9. June 2008
  10. 10. brilliant demanding tasteful obsessive creative smelly disciplined loyal cruel arrogant genius unyielding compassionate jerk innovative
  11. 11. square coke bottle design by andrew kim
  12. 12. DeBono's!
  13. 13. NASA - North American Space Agency
  14. 14. Not Always Same Astronaut ! Not Always Same Ascent ! New Adventures in Splendid Ambulation
  15. 15. NBC CBS FOX
  16. 16. CNRE CAUS
  17. 17. Jun Kaneko
  18. 18. THERE’S GOT TO BE A BETTER WAY...
  19. 19. Vincent, what up dawg?
  20. 20. Vincent, what up dawg? I put some ear in your ear, so you can hear when you hear.
  21. 21. Design Basics
  22. 22. Design Basics
  23. 23. Design Basics
  24. 24. DESIGN BASICS
  25. 25. wim crouwel
  26. 26. BAD DESIGN IS UBIQUITOUS
  27. 27. BAD DESIGN IS UBIQUITOUS
  28. 28. BAD DESIGN IS UBIQUITOUS
  29. 29. BAD DESIGN IS UBIQUITOUS
  30. 30. BAD DESIGN IS UBIQUITOUS
  31. 31. DESIGNER’S TOOLBOX
  32. 32. TILTED ARC BY RICHARD SERRA
  33. 33. x4
 dB
 !
  34. 34. Connect
 How to: 1.Take 5 random words 2.Take a 6th single word 3.Seek to connect the single random word with each one of the 5 ! eg: cork; politician; menu; ham; power;    "doctrine" ! ...a doctrine bottles things up like a cork ...politicians always have their own doctrines ...a doctrine has a menu of beliefs and values ...some doctrines forbid eating ham ...doctrines can be used as the basis for power
  35. 35. CONNECT "window" to each Random Word skyskraper island opera dice fire soldier pharmacy zoo bell hair train elevator glasses bacteria sardine joke law snore laughing bank
  36. 36. SHAPES
  37. 37. TEXTURE
  38. 38. EXCHANGE PROGRAM - MACAQUE SHAPE, SYMMETRY, TEXTURE
  39. 39. FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
  40. 40. FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
  41. 41. MERCEDES-BENZ E-CLASS - THE 80S LINE, COLOR, SHAPE
  42. 42. THE GRID IS YOUR FRIEND
  43. 43. SINGLE COLUMN GRID * SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON * SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
  44. 44. MULTICOLUMN GRID * SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
  45. 45. MODULAR GRID * SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
  46. 46. ‘ENDLESS VARIATION IS POSSIBLE’
  47. 47. THE RULE OF THIRDS
  48. 48. kuler.adobe.com
  49. 49. HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
  50. 50. HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
  51. 51. Oh, dear.
  52. 52. “...captures the inventive stylings of the legendary Sailor Jerry (aka Norman Collins), the father of modern tattoo culture and mentor of artists Ed Hardy and Mike Malone.This typeface lays down like fresh ink.The line work is true to form with thicks and thins, but no in-betweens.The serifs are single weight flourishes, slightly nervous in appearance; the stems narrow at the foot giving the characters a swagger when they line up.The overall appearance is cartoon-like, matching vintage animations such as Steamboat Willie, Betty Boop, and Krazy Kat.”
  53. 53. Serif Fonts read better with large blocks of text Times New Roman GEORGIA Copperplate Garamond
  54. 54. Sans Serif used when large size is necessary FUTURA Franklin Gothic Helvetica Verdana
  55. 55. * *arealwebsite
  56. 56. *alsoreal!
  57. 57. All of these are tools to organize information
 and direct attention. Often, the most successful designs avoid ambiguity and do so invisibly.
  58. 58. Things you can do to develop your design toolbox Good Practices
  59. 59. Learn Photoshop www. planetphotoshop .com
  60. 60. Do Some Dan Pink A Whole New Mind
  61. 61. Remember That, in General, ! Randomness = Bad There needs to be an underlying structure and reason to your organization
  62. 62. SKETCH copy layouts from magazines, posters, packages, and even architecture
  63. 63. Become a Type Connoisseur or Snob Enjoy FontShop.com’s free PDF: ‘Meet Your Type: a field guide to love & typography’
  64. 64. Become a Type Connoisseur or Snob Enjoy FontShop.com’s free PDF: ‘Meet Your Type: a field guide to love & typography’
  65. 65. Take Photos capture in an instant and digest over time
  66. 66. Take Photos capture in an instant and digest over time
  67. 67. Take Photos capture in an instant and digest over time
  68. 68. Take Photos capture in an instant and digest over time
  69. 69. Donald Norman The Design of Everyday Things look for Norman Doors
  70. 70. Cultivate Your Taste ! FastCoDesign Core77 *Wallpaper How Ads of the World failBLOG 99% Invisible
  71. 71. Cultivate Awareness i.e. - just pay attention to the world around you *tele-repbuddha™&©zendesk

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