Andrew Pullin: The Nature of Evidence


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Presentation delivered by Professor Andrew Pullin, Centre for Evidence-Based Conservation, Bangor University, at Communicate 2012: Breaking Boundaries

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Andrew Pullin: The Nature of Evidence

  1. 1. The Nature ofEvidenceProf. Andrew S. PullinCentre for Evidence-Based ConservationBangor University, UK
  2. 2. What is this talk about?• Why create the Collaboration for Environmental Evidence (CEE)?• What does CEE do?• What is the communication challenge?
  3. 3. Why create CEE?• We need evidence to inform decisions when managing our environment.• Data are ubiquitous and ever increasing.• Primary scientific articles are published at faster rates than ever before, but are read by very few people.• Wide range in quality of science• No reliable source of syntheses to inform decision-making
  4. 4. Science informing decisionsConfounding factors in synthesis1. Validity of evidence2. Susceptibility to biasSystematic review is the standard methodology in evidence synthesis
  5. 5. Evidence challenges• Collecting evidence• Synthesising evidence• Communicating evidence
  6. 6. Working with commissioners
  7. 7. Simple messages are not necessarily appropriate• Useful message may be complex• Complex messages tend to be burdened with uncertainty
  8. 8. Communicating evidence• Using appropriate language• Using appropriate media formats
  9. 9. Thanks to