Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Outreach 2.0 the digital revolution of pr

1,357 views

Published on

Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.

Outreach 2.0 the digital revolution of pr

  1. 1. didn’t have to market
  2. 2. shift in medium
  3. 3. jonesboro facebook page www.facebook.com/ccjpl
  4. 4. Can we replicate the success?case study
  5. 5. Meet $10case study
  6. 6. 7 Libraries 28 Days + $10 Per Day 8413 New Fansthe results
  7. 7. San Rafael Public Library 2735 Fans 427% Increasethe results
  8. 8. Wake County Public Library 7766 Fans 211% Increasethe results
  9. 9. Topeka & Shawnee County Public Library 8666 Fans 110% Increasethe results
  10. 10. Chicago Public Library 17335 Fans 101% Increasethe results
  11. 11. Dropbox ben@benbizzle.comdropbox
  12. 12. images, images, images
  13. 13. flickr.com/photos/birgerking/5600215736 /Facebook Best Practices
  14. 14. flickr.com/photos/emagic/56206868/
  15. 15. 2 goals flickr.com/photos/angietorres/4564135455/
  16. 16. 2 goals flickr.com/photos/angietorres/4564135455/
  17. 17. Your team
  18. 18. Multiple admins
  19. 19. Set posting goals
  20. 20. What to post flickr.com/photos/72211347@N00/327122302/
  21. 21. Compelling Content
  22. 22. Be relevant to your Fans
  23. 23. flickr.com/photos/74998608@N00/3067514833/Sharing!
  24. 24. Be there for customers
  25. 25. Seasonable & timely flickr.com/photos/94805433@N00/407598475/
  26. 26. Tell your story
  27. 27. How to post
  28. 28. Be human! flickr.com/photos/47494486@N03/5036313154/
  29. 29. Type like you talk flickr.com/photos/60648084@N00/2462966749/
  30. 30. Business casual flickr.com/photos/88913244@N00/1437012378/
  31. 31. flickr.com/photos/98819513@N00/5658859137/Business casual flickr.com/photos/88913244@N00/1437012378/
  32. 32. Think short. flickr.com/photos/28311604@N00/63694234/
  33. 33. Be visual. flickr.com/photos/20375052@N00/5681426/
  34. 34. Be visual. 36
  35. 35. Videos! 37
  36. 36. Audience participation flickr.com/photos/65304769@N05/7403731050/
  37. 37. Ask a question
  38. 38. Call to action
  39. 39. Let them participate
  40. 40. When to post? flickr.com/photos/nomadic_lass/6728580615/
  41. 41. Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
  42. 42. How many posts per day? flickr.com/photos/mentalman1369/2624654120/
  43. 43. Consistency! flickr.com/photos/71651012@N00/221051561/
  44. 44. Connect the dots flickr.com/photos/28992751@N08/3129872662/
  45. 45. Connect the dots
  46. 46. Connect the dots
  47. 47. Connect the dots
  48. 48. Enewsletter!
  49. 49. What to measure
  50. 50. flickr.com/photos/32066106@N06/5726853059/Bigger goals…
  51. 51. Best Idea flickr.com/photos/stevensnodgrass/4906011803/
  52. 52. @benbizzle@davidleeking flickr.com/photos/jenosaur/5461377850/

×