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Ben Bizzle
Go Home Library
ben@benbizzle.com
@benbizzle
You’re
Drun
Brandi Hodges
bhodges@libraryinjonesboro.org
@brandimh...
Didn’t have to market
Shift in medium
In the beginning
Today’s website
• Fully Responsive
• Clean
• Elegant
• Simple
• Information and
entertainment
portal
New approach
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
Creative
Team
Overarching Theme
eCards WORDS
Billboards
Posters
In-House Around Town
Postcards
Front & Back
Push Limits
Respect their sense
of humor
The Line
Don’t go too far!
Informative
Creative delivery
Memorable
R.S.V.P
Branding
Logo goes
on everything
Newspaper
Stories, not ads
Radio
Drive-time, Morning Shows,
Talk Radio
Television
News Stories
& Interviews
Facebook
Images & Text
Facebook tips
Engage
Post
compelling
content
Images, Images, Images
Entertain
Be the
George Takei
of your
community
Dropbox
ben@benbizzle.com
Dropbox
Advertise
Meet $10
Follow
Learn from
others
www.facebook.com/ccjpl
Conclusion
Change
We’re trying to transform an
image, not reinforce one.
Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!
Contact
Ben Bizzle
@benbizzle
ben@benbizzle.com
www.benbizzle.com
Brandi Hodges
@brandimhodges
bhodges@libraryinjonesboro....
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Go home library. You're Drunk!

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ALA Annual 2013 presentation with Brandi Hodges on library marketing.

Published in: Education, Technology
  • I thoroughly enjoyed this program at ALA. It was chock-full of information, ideas and was extremely funny. Great job!!!
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Go home library. You're Drunk!

  1. 1. Ben Bizzle Go Home Library ben@benbizzle.com @benbizzle You’re Drun Brandi Hodges bhodges@libraryinjonesboro.org @brandimhodges
  2. 2. Didn’t have to market
  3. 3. Shift in medium
  4. 4. In the beginning
  5. 5. Today’s website • Fully Responsive • Clean • Elegant • Simple • Information and entertainment portal
  6. 6. New approach Joe Box Valerie Carroll Brandi Hodges Melloney Dunlap Ben Bizzle Creative Team
  7. 7. Overarching Theme eCards WORDS
  8. 8. Billboards
  9. 9. Posters In-House Around Town
  10. 10. Postcards Front & Back
  11. 11. Push Limits Respect their sense of humor
  12. 12. The Line Don’t go too far!
  13. 13. Informative Creative delivery
  14. 14. Memorable R.S.V.P
  15. 15. Branding Logo goes on everything
  16. 16. Newspaper Stories, not ads
  17. 17. Radio Drive-time, Morning Shows, Talk Radio
  18. 18. Television News Stories & Interviews
  19. 19. Facebook Images & Text
  20. 20. Facebook tips
  21. 21. Engage Post compelling content
  22. 22. Images, Images, Images
  23. 23. Entertain Be the George Takei of your community
  24. 24. Dropbox ben@benbizzle.com Dropbox
  25. 25. Advertise Meet $10
  26. 26. Follow Learn from others www.facebook.com/ccjpl
  27. 27. Conclusion
  28. 28. Change We’re trying to transform an image, not reinforce one.
  29. 29. Quality Programming Sell the sizzle, not the steak. But deliver a damn good steak!
  30. 30. Contact Ben Bizzle @benbizzle ben@benbizzle.com www.benbizzle.com Brandi Hodges @brandimhodges bhodges@libraryinjonesboro.org

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