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Wordpress SEO - That's Google Friendly

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Benjamin Beck of Local Stampede's Wordcamp Las Vegas 2013 presentation on how to optmize your Wordpress site to rank well in the search engines.

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Wordpress SEO - That's Google Friendly

  1. 1. Wordpress SEO That’s Friendly By: Benjamin Beck BenjaminBeck.com/WCLV2013 @Ben_Beck
  2. 2. Hello Benjamin Beck Founder, Local Stampede Contact@LocalStampede.com @Ben_Beck BenjaminBeck.com/WCLV2013 @Ben_Beck
  3. 3. Slides & Links BenjaminBeck.com/WCLV2013 Connect @Ben_Beck I’m Going To Talk Fast! BenjaminBeck.com/WCLV2013 @Ben_Beck
  4. 4. Intro To SEO
  5. 5. What Does SEO Stand For? Spam Everyone Online? BenjaminBeck.com/WCLV2013 @Ben_Beck
  6. 6. What Does SEO Stand For? Spam Everyone Online? Search Engine Optimization BenjaminBeck.com/WCLV2013 @Ben_Beck
  7. 7. BenjaminBeck.com/WCLV2013 @Ben_Beck
  8. 8. Paid Ads Free (SEO) BenjaminBeck.com/WCLV2013 @Ben_Beck
  9. 9. 20% Clicks 80% Clicks BenjaminBeck.com/WCLV2013 @Ben_Beck
  10. 10. How Does Rank Results? Free (SEO) BenjaminBeck.com/WCLV2013 @Ben_Beck
  11. 11. Their Algorithm Is Always Changing Over 200 Ranking Factors Source: http://moz.com/blog/33-link-building-questions-answered BenjaminBeck.com/WCLV2013 @Ben_Beck
  12. 12. The Dark Side of SEO 1. 2. 3. 4. 5. 6. Keyword Stuffing Comment Spamming Link Exchanges Creating Link Networks Exact-Match-Domains Hacked Websites Non-Google Friendly Tactics BenjaminBeck.com/WCLV2013 @Ben_Beck
  13. 13. Problem Is, It Doesn’t Work Long Term Google Updates Penalize Spammy SEO BenjaminBeck.com/WCLV2013 @Ben_Beck
  14. 14. Resources To Learn SEO • Moz – SEO Beginners Guide • Quick Sprout University • Yoast Wordpress SEO BenjaminBeck.com/WCLV2013 @Ben_Beck
  15. 15. Building A Google Friendly Site SCRO Offsite Onsite Built Right BenjaminBeck.com/WCLV2013 @Ben_Beck
  16. 16. 11 Steps To Build Your Site Right
  17. 17. #1 Use Wordpress A Fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80 – 90% of SEO and is the first big step anyone can take towards creating a popular online business.” - Matt Cutts, Google DONE! BenjaminBeck.com/WCLV2013 @Ben_Beck
  18. 18. #2 Don’t Block Search Engines Settings / Reading BenjaminBeck.com/WCLV2013 @Ben_Beck
  19. 19. #3 Pick www. OR non-www. Set up as www. OR non-www. Settings / General BenjaminBeck.com/WCLV2013 @Ben_Beck
  20. 20. #4 Set Permalink Settings Best Practice: /Post Name OR /Category/Post Name Settings / Permalinks BenjaminBeck.com/WCLV2013 @Ben_Beck
  21. 21. #5 Control Indexing Google Web Master Tools Pages per a day Data per a day Time per a day BenjaminBeck.com/WCLV2013 @Ben_Beck
  22. 22. Yoast Wordpress SEO Setting Up Indexing On Your Site BenjaminBeck.com/WCLV2013 @Ben_Beck
  23. 23. No Index Subpages & Archives No Index: Subpages & archives BenjaminBeck.com/WCLV2013 @Ben_Beck
  24. 24. No Index Media BenjaminBeck.com/WCLV2013 @Ben_Beck
  25. 25. No Index Taxonomies Keep Categories Indexed No – Index Tags No – Index Format BenjaminBeck.com/WCLV2013 @Ben_Beck
  26. 26. No Index Archives Keep Authors Indexed No – Index Date Archives BenjaminBeck.com/WCLV2013 @Ben_Beck
  27. 27. #6 Create A Site Map Helps Search Engines Crawl Your Site BenjaminBeck.com/WCLV2013 @Ben_Beck
  28. 28. #7 Install W3 Total Cache Speed Up Your Site With Caching BenjaminBeck.com/WCLV2013 @Ben_Beck
  29. 29. #8 Install WP Smush.it Decrease Media Files BenjaminBeck.com/WCLV2013 @Ben_Beck
  30. 30. #9 Clean House Eliminate Excess Content BenjaminBeck.com/WCLV2013 @Ben_Beck
  31. 31. #10 Speed Up Your Site Google Speed Test Pingdom GTMetrix P3 Plugin Find & Fix What’s Slowing Your Site BenjaminBeck.com/WCLV2013 @Ben_Beck
  32. 32. #11 Get A Responsive Theme ResponsiveTest.net – Check Your Site BenjaminBeck.com/WCLV2013 @Ben_Beck
  33. 33. 5 Steps To Optimize Onsite
  34. 34. #1 Pick The Right Keywords Source: https://adwords.google.com/ko/KeywordPlanner/Home BenjaminBeck.com/WCLV2013 @Ben_Beck
  35. 35. 19X More Search Volume BenjaminBeck.com/WCLV2013 @Ben_Beck
  36. 36. #2 Use Those Keywords On The Page Source: http://moz.com/ BenjaminBeck.com/WCLV2013 @Ben_Beck
  37. 37. Yoast Wordpress SEO Optimizing Onsite Content BenjaminBeck.com/WCLV2013 @Ben_Beck
  38. 38. Optimize Site Content With Yoast Pick A Keyword Follow Suggestions Set A Title & Meta BenjaminBeck.com/WCLV2013 @Ben_Beck
  39. 39. Advanced SEO Tips Advanced SEO Tips BenjaminBeck.com/WCLV2013 @Ben_Beck
  40. 40. #3 Encourage Social Sharing I use the Digg Digg plugin BenjaminBeck.com/WCLV2013 @Ben_Beck
  41. 41. #4 Passive Internal Link Building I Use Yet Another Related Post Plugin BenjaminBeck.com/WCLV2013 @Ben_Beck
  42. 42. #5 Fix Broken Links + Redirection Plugin Redirect 404 & 302’s To Correct Page BenjaminBeck.com/WCLV2013 @Ben_Beck
  43. 43. Offsite Link Building
  44. 44. Lots of Ways to Build Offsite • Content Creation • Building A Community • Speaking & Events Each Could Be A Whole Other Presentation BenjaminBeck.com/WCLV2013 @Ben_Beck
  45. 45. BenjaminBeck.com/WCLV2013 @Ben_Beck
  46. 46. 6 Ways To Harvest Links Link Harvesting Book Coming Soon Book.BenjaminBeck.com BenjaminBeck.com/WCLV2013 @Ben_Beck
  47. 47. #1 Get Links From Copy Cats Tynt.com links to site when copied BenjaminBeck.com/WCLV2013 @Ben_Beck
  48. 48. #2 Reach Out To Relationships • • • • • Organizations Affiliations Vendors Alumni Testimonials Friends Link To Friends BenjaminBeck.com/WCLV2013 @Ben_Beck
  49. 49. Manage & Scale Outreach GetBuzzStream.com BenjaminBeck.com/WCLV2013 @Ben_Beck
  50. 50. #3 Get Interviewed By Reporters HelpAReporter.com BenjaminBeck.com/WCLV2013 @Ben_Beck
  51. 51. #4 Find Company Mentions Whose Talking About You, But Not Linking? BenjaminBeck.com/WCLV2013 @Ben_Beck
  52. 52. #5 Get Links From Your Images ImageRaider.com – Tracks Your Images BenjaminBeck.com/WCLV2013 @Ben_Beck
  53. 53. #6 Set Up Alerts For Everything! • • • • • Google Alerts – Search Alert Talker Walker – Search Alert Image Raider – Image Alert Pin Alerts – Pinterest Alert HARO – Expert Interview Alert Automate Finding Link Opportunities BenjaminBeck.com/WCLV2013 @Ben_Beck
  54. 54. 6 SCRO Tips
  55. 55. What’s SCRO? S - SERP C - Conversion R - Rate O - Optimization S – Search E – Engine R – Results P – Page How To Stand Out On Search Result Pages BenjaminBeck.com/WCLV2013 @Ben_Beck
  56. 56. #1 Meta Descriptions Meta Description Bolded Keywords Use Keywords, Numbers, & CTA’s BenjaminBeck.com/WCLV2013 @Ben_Beck
  57. 57. #2 Google Authorship plus.google.com/authorship BenjaminBeck.com/WCLV2013 @Ben_Beck
  58. 58. #3 Use Call To Actions Tell Them What To Do BenjaminBeck.com/WCLV2013 @Ben_Beck
  59. 59. #4 Use Schema Ratings Reviews Price Raven Schema Creator Plugin BenjaminBeck.com/WCLV2013 @Ben_Beck
  60. 60. #5 Video Snippets wistia.com/doc/video-seo BenjaminBeck.com/WCLV2013 @Ben_Beck
  61. 61. #6 PPC Can Increase SEO Source: http://www.seerinteractive.com/blog/part-one-adwords-paid-organic-report-results SEO CTR rises from 6% to 38% with PPC Ads BenjaminBeck.com/WCLV2013 @Ben_Beck
  62. 62. Thank You! Benjamin Beck Founder, LocalStampede Contact@LocalStampede @Ben_Beck BenjaminBeck.com/WCLV2013 @Ben_Beck

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