Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bach on Blogging


Published on

Published in: Business, Technology
  • Be the first to comment

Bach on Blogging

  1. 1. Bach on Blogging 101 An introduction to internet publishing for real estate professionals and entrepreneurs
  2. 2. What is a BLOG? <ul><li>blog: web-log, or a web based journal, displayed in reverse chronological order that encourages reader and community participation </li></ul><ul><li>Over 100,000 new blogs are started every day </li></ul>
  3. 3. Why BLOG? <ul><li>24/7 personal branding </li></ul><ul><li>Expanded internet presence </li></ul><ul><li>Market your listings </li></ul><ul><li>Organic search engine rankings </li></ul><ul><li>Let prospective clients ‘meet’ you </li></ul><ul><li>Improve your writing </li></ul><ul><li>Generate passive income </li></ul><ul><li>‘ Be cool’ </li></ul>
  4. 4. How do I BLOG? <ul><li>Start a FREE blog </li></ul><ul><li>Determine who you’re writing for </li></ul><ul><li>Write something interesting & relevant </li></ul><ul><li>Tell people in town about it (clients, kids, Realtors, your hairdresser etc)- DON’T BE A SECRET BLOGGER (or agent) ! </li></ul><ul><li>Tell other BLOGgers about it (link & comment on their blogs & they’ll do the same) </li></ul><ul><li>Write at least one article per week </li></ul><ul><li>Give something to readers -free CMA or report </li></ul><ul><li>Stay with it – there is no overnight success! </li></ul>
  5. 5. What can my BLOG do? <ul><li>Virtual Tours </li></ul><ul><li>Announce new listings </li></ul><ul><li>Attract new clients </li></ul><ul><li>Offer podcasts and streaming video </li></ul><ul><li>Sign people up for your newsletter & reports </li></ul><ul><li>Keep people informed on market conditions </li></ul><ul><li>Differentiate you from the masses </li></ul>
  6. 6. BLOG Resources <ul><li>Real Estate Blogs: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>How To Sites </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>BLOG Hosting </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  7. 7. <ul><li>ANY QUESTIONS? </li></ul>