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Bach on Blogging

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Bach on Blogging

  1. 1. Bach on Blogging 101 An introduction to internet publishing for real estate professionals and entrepreneurs
  2. 2. What is a BLOG? <ul><li>blog: web-log, or a web based journal, displayed in reverse chronological order that encourages reader and community participation </li></ul><ul><li>Over 100,000 new blogs are started every day </li></ul>
  3. 3. Why BLOG? <ul><li>24/7 personal branding </li></ul><ul><li>Expanded internet presence </li></ul><ul><li>Market your listings </li></ul><ul><li>Organic search engine rankings </li></ul><ul><li>Let prospective clients ‘meet’ you </li></ul><ul><li>Improve your writing </li></ul><ul><li>Generate passive income </li></ul><ul><li>‘ Be cool’ </li></ul>
  4. 4. How do I BLOG? <ul><li>Start a FREE blog </li></ul><ul><li>Determine who you’re writing for </li></ul><ul><li>Write something interesting & relevant </li></ul><ul><li>Tell people in town about it (clients, kids, Realtors, your hairdresser etc)- DON’T BE A SECRET BLOGGER (or agent) ! </li></ul><ul><li>Tell other BLOGgers about it (link & comment on their blogs & they’ll do the same) </li></ul><ul><li>Write at least one article per week </li></ul><ul><li>Give something to readers -free CMA or report </li></ul><ul><li>Stay with it – there is no overnight success! </li></ul>
  5. 5. What can my BLOG do? <ul><li>Virtual Tours </li></ul><ul><li>Announce new listings </li></ul><ul><li>Attract new clients </li></ul><ul><li>Offer podcasts and streaming video </li></ul><ul><li>Sign people up for your newsletter & reports </li></ul><ul><li>Keep people informed on market conditions </li></ul><ul><li>Differentiate you from the masses </li></ul>
  6. 6. BLOG Resources <ul><li>Real Estate Blogs: </li></ul><ul><ul><li>www.benjaminbach.com </li></ul></ul><ul><ul><li>www.bloodhoudnrealty.com </li></ul></ul><ul><ul><li>www.activerain.com </li></ul></ul><ul><li>How To Sites </li></ul><ul><ul><li>www.rsspieces.com </li></ul></ul><ul><ul><li>www.realtyblogging.com </li></ul></ul><ul><li>BLOG Hosting </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogger.com </li></ul></ul>
  7. 7. <ul><li>ANY QUESTIONS? </li></ul>

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