Working Title: Coca-Cola Shoot
What is it called? This can change if you think of something better later
Target Gaming Platform: Online, as it will appear on sites such as YouTube
What platform/platforms would you release the game on?
Genre: Mini-game/shooting game
What sort of a game is it? Game play/perspective/single or multiplayer etc
Language / Territories: can be displayed anywhere as there isn’t any language barrier
associated with the advert
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: the user shoots several cans of coke
that fly around the sky, if they succeed then they win a free coke
What is your game about? Discuss how it plays? What are the end goals?
One Line SalesPitch: an interactive advert for Coca-Cola for the online market
Sum up your game in one sentence
Style (similar products and graphical style):my advergame is similar in style to a lot of other
advergames/interactive adverts in that it uses basic art assets and a tried and tested way of
advertising, I used adverts from the internet as my inspiration, many adverts are similar to
mine and appear on sites including YouTube
What games is yours similar to? Why have you used it for inspiration?
Discuss this in relation to gameplay and art style
Audience: My target audience is teenagersaged 15-24, of any gender race and sexuality, I
am aiming for the needs driven and emulator psychographics because I think that these are
the most likely to participate in the advergame because they seek the approval of the ir peers
and act on impulse
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations: My advergame doesn’t include any offensive or derogitary
language, however it does include guns so this may limit the younger people in the
audience from playing it. The advergame will not offend any groups/religions/ethnicities
because it does not include any imagery or language that is offensive to these groups,
however the shooting aspect may offend some people e.g. pacifists. My advergame uses the
existing Coca-Cola IP (logo). The advergame wil be different from other, similar products to
avoid any suspicions of copying/copyright infringement
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright