NeoMedia Mobile World Congress

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NeoMedia has sponsored GoMo News at Mobile World Congress and this is a slide deck of a presentation that they are giving at the show that is published as part of our sponsorship agreement.

Published in: Technology
  • This is a joke - Bema is paid by NEOMEDIA - with what money I have no idea

    If patetns, ecosystems, security, regulation is needed for this to succeed please tell me why this technology had flourished in Asia and Europe for over 10 years without any of the above.

    Pure money grab - pure patent troll
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NeoMedia Mobile World Congress

  1. Mobile Barcoding – New Revenue Opportunity for Mobile Operators Mobile World Congress 2009
  2. The Opportunity <ul><li>A new technology </li></ul><ul><ul><li>extending the reach of ‘traditional’ media into the new mobile world </li></ul></ul><ul><li>A new solution </li></ul><ul><ul><li>linking traditional media and the mobile internet </li></ul></ul><ul><li>A simple, one-click transaction </li></ul><ul><ul><li>delivering an interactive, multimedia experience for consumers </li></ul></ul><ul><li>A measurable marketing tool </li></ul><ul><ul><li>captures and analyzes consumer behaviors in real time </li></ul></ul><ul><li>Innovative and consumer-desirable </li></ul><ul><ul><li>provides opportunity to reach early adopters and be seen as cutting edge </li></ul></ul>
  3. Marketplace Dynamics <ul><li>Demand for consumer control is permeating the marketplace </li></ul><ul><li>The “Brand Experience” is critical to building a relationship with consumers </li></ul><ul><li>The mobile device is the most important & passion inspiring mode of technology for the youth market and young adults </li></ul><ul><li>Brands face increasing pressure to justify ROI on marketing spend </li></ul>
  4. Marketplace Dynamics <ul><li>Until now - mobile marketing has been complex & difficult for advertisers to execute </li></ul><ul><li>Until now - the mobile marketing experience has been frustrating & difficult for consumers </li></ul><ul><li>Until now – traditional media was neither mobile nor measurable </li></ul><ul><li>Now there’s a solution …….. </li></ul>
  5. Mobile Barcoding Explained <ul><li>Mobile Barcodes are printed symbols that provide consumers with easy access to interactive mobile content </li></ul><ul><li>Mobile Barcodes dramatically broaden the scope of the mobile marketing experience </li></ul><ul><li>Mobile Barcodes transform traditional print mediums into mobile digital media – a powerful new media form where print, mobile and web converge </li></ul><ul><li>Leverages unmeasured media (packaging, direct mail, in-store display, etc) that adds to the potential ubiquity of the medium </li></ul>
  6. Applications Extend Far Beyond Advertising <ul><li>Enter promotional contests </li></ul><ul><li>Participate in surveys </li></ul><ul><li>Receive coupons </li></ul><ul><li>Preview movies </li></ul><ul><li>Research products </li></ul><ul><li>Download ringtones and games </li></ul><ul><li>Book tickets </li></ul><ul><li>And much more… </li></ul>Use mobile barcodes to:
  7. Mobile Barcodes will add Value to Advertisers…and Mobile Operators <ul><li>Mobile barcode technology has been validated and is gaining momentum in the marketplace </li></ul><ul><li>The cost of entry to use the technology is low </li></ul><ul><li>Insights & learnings gained now will be invaluable as market penetration deepens </li></ul><ul><li>Media inventory has already been purchased – mobile barcodes provide a new consumer channel to leverage it </li></ul><ul><li>Advertisers entering this space will be seen as innovators…and get credit for understanding their customers </li></ul>
  8. About NeoMedia Technologies <ul><li>NeoMedia solutions allow mobile devices with cameras to read 1D and 2D mobile barcodes…providing “one click” access to mobile content </li></ul><ul><li>Combining this technology with advanced analytics & reporting capabilities revolutionizes the way advertisers market to mobile consumers and provides a lucrative revenue stream for carriers </li></ul><ul><li>NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide </li></ul>
  9. The User Experience – How it Works Scan code on Advertisement Click to connect to content View Web Content 1 2 3
  10. The Mobile Barcode Ecosystem <ul><li>Ecosystem participation from mobile operators and handset manufacturers is critical in order to create widespread consumer “enablement” </li></ul><ul><li>Brands & Agency Partners create and fund the codes – the currency for the ecosystem (advertiser pays vs. end-use pay model) </li></ul>
  11. NeoMedia’s Mobile Barcode Vision Interoperable and Based on Open Standards Indirect vs. Direct Encoding <ul><li>Function across multiple carriers, handsets, resolution services and code formats </li></ul><ul><ul><li>Ensuring consumer experience is positive and reliable worldwide </li></ul></ul><ul><li>Employ system of indirect encoding with external resolution service </li></ul><ul><ul><li>Supports greater system flexibility & intelligence </li></ul></ul><ul><ul><li>Provides a safer & more relevant consumer experience </li></ul></ul><ul><ul><li>Creates more value for the ecosystem </li></ul></ul>NeoMedia firmly believes that in order to achieve ecosystem cooperation and gain widespread adoption, mobile barcode technology must be:
  12. The Time is Now for Mobile Barcodes <ul><li>The technology works. </li></ul><ul><li>Advertisers are showing interest. </li></ul><ul><li>Consumers are experimenting. </li></ul><ul><li>All that’s missing is the infrastructure to support consumer & advertising demands… </li></ul>
  13. The Keys to 2009: Educate & Aggregate <ul><li>Educate the advertising community on the simplicity and power of mobile barcodes </li></ul><ul><li>Listen to their needs and build solutions that address them </li></ul><ul><li>Aggregate users … establish an open and standardized mobile barcode platform to attract scalable advertising revenue to the medium. </li></ul>
  14. Contact Us <ul><li>Iain McCready </li></ul><ul><li>CEO-NeoMedia Technologies </li></ul><ul><li>[email_address] </li></ul><ul><li>www.neom.com </li></ul>

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