Morgan Gillis - Limo Foundation

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Morgan Gillis - Limo Foundation

  1. 1. Enabling Operator Centric Services Morgan Gillis MetaPlaces 2009 Executive Director 22 Sept 2009 LiMo Foundation
  2. 2. Agenda Industry Landscape Current Application Distribution Landscape Future Outlook Role of the Operator LiMo Platform as a Key Service Distribution Enabler 2
  3. 3. Industry Situation Investment 4G, emerging markets, mobile broadband, app- stores etc Value Creation Major new competitors seeking to disintermediate traditional LiMo Platform enables incumbents from consumers value creation without disintermediation 3
  4. 4. Application Distribution Models Device-specific Platform-specific Operator-specific app-store (e.g. Apple app-store (e.g. Google app-store App Store) Application Market) Locked-in value app-store app-store app-store SDK 2 SDK SDK SDK SDK X SDK Y Runtime RuntimeX RuntimeY Operating System Device Platform Device Platform •Proprietary app-store •Proprietary app-store •Proprietary app-store •Vendor-specific SDK •Proprietary / platform-specific •Open SDK(s) SDK •Multiple standard runtimes •Closed vendor-specific •Proprietary / platform-specific •Open device platform Operating System runtime •Multi-vendor devices •Vendor specific devices •Open device platform •Service Federation •Multi-vendor devices 4
  5. 5. Current App Store Landscape (1) 5
  6. 6. Current App Store Landscape (2) Developers should follow the money by concentrating on open future- proof programming environments and avoiding technology dead-ends Every app-store exists to serve the core business agenda of its owner Operators hold the key to future within their untapped information assets – although not all realise this 6
  7. 7. Consumer Needs Choose where to Freedom to visit any site/store install their app and via mobile/PC to download, purchase how to pay for it & install applications of their choice Vertical app stores represent a very small portion of content, applications that could potentially be available; the subset that’s available to the consumer is arbitrarily decided by the application store owner based on how it furthers their commercial goals. 7
  8. 8. Future Outlook + = Smaller operators can only be in play through shared infrastructure + = Major carriers have a fantastic advantage with their scale & information assets – and what if they also coordinate their app- store initiatives?” 8
  9. 9. White-Label App Stores Good solutions for small operators who would be happy to have a hosted solution Appealing to large enterprises who could set up their own branded stores to deploy mobile applications to employees and customers 9
  10. 10. “First access route” Enabled by LiMo Secure Identity Hosting Meta app-store Federated services Facebook Twitter ... Platform-specific ... ... Platform-independent Widgets Native Applications Value Line Application Runtime(s) LiMo PlatformTM 10
  11. 11. Operator Meta App Stores Will leverage key operator assets to provide a superior user experience Will provide developers with in-built and Will provide trusted system developers with Operator to charge for the critical mass apps & necessary for Meta app- subscribers with positive ROI store a straightforward and seamless way of paying for their apps Will offer consumers more choice in terms of devices on which they can get their apps as compared to vendor specific app stores. 11
  12. 12. Service Federation Centralised, Ubiquitous service converged access irrespective & automatically of device being updated contact list used that can be shared securely Mobile Operator as the Provider & Protector of Identity Operators well placed to federate due to exiting relationships of trust with end-users 12
  13. 13. Key Operator Assets Billing User Data Network APIs Relatedness Service Federation Large Subscriber Base 13
  14. 14. Strong Committed Leadership LiMo Board Members Approaching 1 Billion subscribers managed by carrier members
  15. 15. Broad and Deep Industry Engagement 15
  16. 16. LiMo Platform Positioning Brand / Business Model Conflict Freedom to Create Value “Unbranded” Android x N Vendor-specific Non-Independent Independent Device Application Platform Device Platform Platform Service Delivery Models 16
  17. 17. Major Operators’ Perspective •Single relationship •Homogeneity •Service federation •Disruption Brand / Business Model Conflict •Accessible value •Disintermediation •Leverage of key assets Freedom to Create Value •“Dumb pipe” future Brand and business model competition Vendor-specific Non-Independent Independent Device Application Platform Device Platform Platform Service Delivery Models 17
  18. 18. Unique Role and Core Values of LiMo Foundation To deliver the fully independent whole-industry platform for mobile devices leveraging the efficiencies of Linux-centric collaborative technology and enabling diverse commercial innovation to thrive freely •Equitable Contribution Model Independent •Collaborative Road-mapping Platform Governance Brand and Fit-For-Purpose 18TM Business Model IPR Policy Neutrality •Permissive towards developers •Freedom to create value •Strong copy left / structured compliance •No risk of disintermendiation 18
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