WTF? or The Purchase Funnel, Exposed

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What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.

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WTF? or The Purchase Funnel, Exposed

  1. 1. WTF ?What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.
  2. 2. < the funnel is just a funnel >
  3. 3. Classic “AIDA” Model Funnel from Forrester Research Funnel from GfK< periwinkle funnel > < ugly funnel >
  4. 4. < the funnel is a path > < the funnel is really a path >
  5. 5. …………… The funnel has fallen and it can’t get up …………………………………………………… Awareness Information Selection Evaluation Gathering
  6. 6. < the funnel is a path >< the funnel is really a cycle >
  7. 7. Harvard Business Review David Armano / Edelman Digital McKinsey McKinsey Forrester & Facebook
  8. 8. < but it’s not your father’s funnel >
  9. 9. Flip that funnel just don’t flip it off, by Joseph Jaffe < a funny funnel doodle > The funnel needs a plumber, by ForresterIf the funnel were the rim of a cocktail glass what would it say, by Mullen
  10. 10. < so WTF is the funnel anyway >
  11. 11. < it’s a double rainbow, of course >

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