T360 Survey

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Result of mobile delegate poll at Telemedia 360 2009

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T360 Survey

  1. 1. Telemedia 360 Conference 2009 Delegate Survey The following information has been recorded through the use of mobile phone and web questionnaire solutions. Delegates were able to capture their feedback during and shortly after the event.
  2. 2. What is most important to your organisation at present? 60 50 40 Monetising online content Monetising mobile (WAP) content Monetising the mobile-web 30 Applications (apps) IPTV Tubes UGC 20 None 10 0
  3. 3. How should content on new channels such as web and mobile be monetised? Advertising Subscription Pay per View By Selling CRM data It should be free to all consumers
  4. 4. When it comes to billing for content and services, what are your preferred methods 70 60 Credit/Debit card 50 Paypal Amazon one click 40 Payforit Premium Rate SMS 30 PRS IVR None 20 10 0
  5. 5. What is holding back the development of multi- platform strategies in media companies? 60 50 40 Development Costs Lack of Knowledge Too many devices and standards 30 Poor revenue shares/payouts Lack of consumer demand 20 None 10 0
  6. 6. What are you? Media Company Service Provider Network Operator Billing Company Marketing Agency Brand Other
  7. 7. About bemoko bemoko is the leading innovator in delivering content and service across multiple channels, enabling web developers to create compelling mobile web sites optimised for all devices. For more information: www.bemoko.com

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