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9 Growth Hacks From Viral Hit Game Agar.io

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Read the accompanying blog post here: http://bit.ly/agariodissection

The massive multiplayer action game Agar.io has been a huge hit this summer. The simple and addictive game was initially launched for browsers, getting much attention on Reddit. July 8, 2015 Miniclip published the game on iOS and Android. It instantly took off, as you can see in the chart below. The game has been a top-ranked game in over 40 countries, including the US, Australia, Canada and UK.

Agar.io has been a viral success, but what features have been put into the game to help spread the word? We took a closer look at the game to learn more about the in-game growth aspects, as well as suggesting a few of our own.

Published in: Entertainment & Humor
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9 Growth Hacks From Viral Hit Game Agar.io

  1. 1. THE DISSECTION OF
  2. 2. DISCOVERY ONBOARDING GROWTH
  3. 3. DISCOVERY ONBOARDING GROWTH
  4. 4. Interesting choice of name!
  5. 5. Ooo, this looks retro! Interesting choice of name!
  6. 6. Not sure what all these pictures say as they’re rotated. Let’s check them out
  7. 7. My neck hurts, but who doesn’t want to play a web smash hit?
  8. 8. My neck hurts, but who doesn’t want to play a web smash hit? Disclaimer: Never played the web hit
  9. 9. My neck hurts, but who doesn’t want to play a web smash hit? Disclaimer: Never played the web hit Wondering what all the dots are?
  10. 10. Interesting: Scrappy graphics of a lot of flags
  11. 11. Eat or be eaten huh?
  12. 12. Eat or be eaten huh?
  13. 13. Looks like ‘oh cell no’ splits into four pieces
  14. 14. Finally last slide. My neck hurts!
  15. 15. Finally last slide. My neck hurts! Looking forward to playing with skins!
  16. 16. Short and ‘to the point’ description. Me gusta!
  17. 17. It’s multiplayer and I can do something with a cell! Short and ‘to the point’ description. Me gusta!
  18. 18. It’s multiplayer and I can do something with a cell! And only 25.9 MB! Which means I have enough space for it :) Short and ‘to the point’ description. Me gusta!
  19. 19. It’s multiplayer and I can do something with a cell! And only 25.9 MB! Which means I have enough space for it :) Short and ‘to the point’ description. Me gusta! Takeaway: The app size is important for growth. This game can be downloaded over cellular network
  20. 20. It’s multiplayer and I can do something with a cell! And only 25.9 MB! Which means I have enough space for it :) Let’s play! Short and ‘to the point’ description. Me gusta! Takeaway: The app size is important for growth. This game can be downloaded over cellular network
  21. 21. DISCOVERY ONBOARDING GROWTH
  22. 22. App icon and name really stands out from my crowd of apps!
  23. 23. Looks like my old math notebook!
  24. 24. Looks like my old math notebook! My inner nerd is calling!
  25. 25. Great takeaway: Title, nickname and play is nicely in focus
  26. 26. Pretty clear what my next step should be Great takeaway: Title, nickname and play is nicely in focus
  27. 27. Let’s go for this megacool username
  28. 28. Feel like my natural next action should be to start my first game
  29. 29. Feel like my natural next action should be to start my first game Wait. I got 2 messages, let’s check them out
  30. 30. What’s this? Do they want me to leave Agar.io already?
  31. 31. What’s this? Do they want me to leave Agar.io already? It’s only been 30 seconds bro!
  32. 32. What’s this? Do they want me to leave Agar.io already? It’s only been 30 seconds bro! Well, one message left. What can it be?
  33. 33. Another ad? :(
  34. 34. Not sure how I’ll use these
  35. 35. Not sure how I’ll use these Anyways, let’s do this!
  36. 36. Here we go! I’m red :D
  37. 37. Here we go! I’m red :D And I already have 10 points!
  38. 38. Here we go! I’m red :D And I already have 10 points! Let’s check this out
  39. 39. Wow, number 121. Guess that’s also the amount of people playing!
  40. 40. Oh no! Mexico ate me
  41. 41. Great, another ad pops up! Really aggressive
  42. 42. Let’s try with another username!
  43. 43. Alright! I’m doge :D
  44. 44. I’m on fire!!!
  45. 45. I’m on fire!!! Wish I easily could have captured my screen but I have to stay focused
  46. 46. Let’s try this
  47. 47. Oh no - I’m in trouble
  48. 48. Darn. Just lost.
  49. 49. Another ad … don’t they want me to stay?
  50. 50. DISCOVERY ONBOARDING GROWTH
  51. 51. Unfortunately there are no easy way to spread the word about this game from within the app. Let us suggest a few: No In-App Growth Features
  52. 52. Sharing could have been integrated in so many ways:
  53. 53. Sharing could have been integrated in so many ways:
  54. 54. Sharing could have been integrated in so many ways: Invite a friend and both unlock new skins.
  55. 55. Invite 5 friends and get an animated circle Sharing could have been integrated in so many ways: Invite a friend and both unlock new skins.
  56. 56. Invite 5 friends and get an animated circle Invite 10 friends and create your own custom skin Sharing could have been integrated in so many ways: Invite a friend and both unlock new skins.
  57. 57. Include a camera button to easily capture the screen when it’s worth it
  58. 58. Include a camera button to easily capture the screen when it’s worth it Like this cool guy
  59. 59. Game Over! Share GifRetryMenu
  60. 60. Game Over! Share GifRetryMenu From a Game Over screen: share your last 5 seconds with a GIF.
  61. 61. Thanks for Reading! Hit us up on Twitter: @BeMegacool - it's fun to chat! Also, if you are interested in learning more about ways to increase the k-factor for mobile games, visit our website here: megacool.co

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