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Wattpad: Disruptive, Minimal Viable Publishing

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A presentation given by myself and CEO Allen Lau at TechCrunch Disrupt 2012

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Wattpad: Disruptive, Minimal Viable Publishing

  1. 1. Feb-11 Aug-11 Feb-12 Aug-12 2.4 BILLION minutes spent every month
  2. 2. we are disrupting the $100 BILLION reading&writing space
  3. 3. writer agent publisher printer distributor retailerwholesaler e-publisher reader
  4. 4. reader writer
  5. 5. 900,000 minutes spent every month 0 500 1000 Aug-11 Feb-12 Aug-12 stories written every month
  6. 6. 125 comments 95 votes 10,400 reads EVERY MINUTE 60 fans & more in forums, etc
  7. 7. high investment long time to market Existing Publishing
  8. 8. low investment instant Minimum Viable Publishing
  9. 9. 1.7 million reads 21,200 votes 6,000 comments Collaborative Writing
  10. 10. 1.4 million reads 3,500 votes 526 comments Reader Centered Writing
  11. 11. Demonstration
  12. 12. yesterday
  13. 13. today 60 million reads 100,000+ comments
  14. 14. “It's actually a pretty pure way of getting readership” – Margaret Atwood
  15. 15. an analogy
  16. 16. an analogy
  17. 17. made in Canada

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