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INBOUNDTO: 6 Brainstorming Ideas to Hack Growth

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Tiffany daSilva, Director of Strategy at Powered by Search helps you solve some of your biggest startup challenges with this Growthhacking inspired InboundTO presentation. Learn some of the best brainstorming exercises and techniques that will help you solve ANY problem.

Have any questions? Feel free to direct them towards @bellastone.

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INBOUNDTO: 6 Brainstorming Ideas to Hack Growth

  1. 1. 5 Brainstorming Ideas to Hack Growth By: Tiffany daSilva @bellastone
  2. 2. 5^Brainstorming Ideas to Hack Growth By: Tiffany daSilva @bellastone 6
  3. 3. When do I start growthhacking?
  4. 4. Ask Questions
  5. 5. Do things that don’t scale.
  6. 6. Try New Things. Fail Fast.
  7. 7. I’m stuck - How can I come up with new ideas?
  8. 8. How do you get 100 marketing ideas from 6 non marketers in 6-10 minutes? Brainstorming Idea #1
  9. 9. When you bring together diverse teams and perspectives, you have the ability to create an exponential increase in ideas. -Frans Johansson
  10. 10. My Sales have dropped - What do I do?
  11. 11. Ask your Visitors. Brainstorming Idea #2
  12. 12. Brainstorming Idea #2 Ask the obvious question.
  13. 13. Brainstorming Idea #2 What stopped you from signing up today?
  14. 14. Brainstorming Idea #2 What^stopped you from signing up today?
  15. 15. Brainstorming Idea #2 Competitive Spontaneous Methodical Humanistic
  16. 16. Brainstorming Idea #2
  17. 17. I need to grow my business - who do I target next?
  18. 18. This vs. That Brainstorming Idea #3
  19. 19. Brainstorming Idea #3:This vs.That
  20. 20. Brainstorming Idea #3 Will this brand be best in category..
  21. 21. Brainstorming Idea #3 Vs.transcend the category..
  22. 22. Brainstorming Idea #3 Will this brand neutralize perceptions?
  23. 23. Brainstorming Idea #3
  24. 24. Brainstorming Idea #3 Or Drive Positive Differentiation?
  25. 25. Brainstorming Idea #3 Londonstrategyunit.com
  26. 26. How do I do More… with Less?
  27. 27. Medici Effect Brainstorming Idea #4
  28. 28. All new ideas are combinations of old ideas, but not all idea combinations are created equal. Brainstorming Idea #4
  29. 29. Brainstorming Idea #4
  30. 30. Brainstorming Idea #4
  31. 31. Brainstorming Idea #4 If I’m writing and a chapter isn’t coming, I just move ahead. -James Patterson
  32. 32. How to Be an Expert in CRO CRO If you looked online: ● Conversion Rates ● Heatmaps ● A/B Testing ● Landing Pages Psychology If you THINK about it: ● Decision Making ● Cognitive Dissonance ● Irrational Thinking ● How the Brain Works
  33. 33. How can I make sure my new idea doesn’t fail?
  34. 34. Sorry. You Can’t. #RealTalks
  35. 35. Brainstorming Idea #5 Learn from Failures
  36. 36. Brainstorming Idea #5 Fail Safe
  37. 37. How do I solve problem {X}?
  38. 38. SKIP IT. Brainstorming Idea #6
  39. 39. Your Problem isn’t the real problem. Brainstorming Idea #6: SKIP IT
  40. 40. Brainstorming Idea #6
  41. 41. Peel the Onion. Brainstorming Idea #6
  42. 42. Brainstorming Idea #6
  43. 43. Think in terms of opposites. Brainstorming Idea #6
  44. 44. Brainstorming Idea #6
  45. 45. Look at technology for help. Brainstorming Idea #6
  46. 46. Focus on one problem at a time. Brainstorming Idea #6
  47. 47. Tiffany daSilva Director, Strategy Powered by Search @bellastone Thank you!

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