THIS PRESENTATION INCLUDES..
• Steps for successful marketing campaign
• Content strategy for video marketing
• Impact on audience
• Pros & Cons
• Research’s conclusion
WHAT IS VIDEO MARKETING
• Refers to incorporating videos
into your marketing campaigns,
to promote your company,
product or service.
• This typically takes the form of
incorporating video into a direct
marketing campaign like a
newsletter or promotion
8 Steps to creating a successful
Video Marketing Campaign
1. Who is the target market?
Before you get creative with your ideas for the video, you need to know
who your target audience is. Whom do you want to reach with the video? What are
some of their characteristics that can affect the impact of the video on them?
2. What’s the goal?
Videos can be created for various goals. And yes, not all videos are made
to push sales. Your goals will affect the storyline, props and other elements of the
3. What’s the context required for the video to succeed?
There are many conditions that need to be right for the video to result in
the impact you are looking for. Are these conditions in place?
4. What’s the idea?
The key thing to remember when creating the video is to provide value to
your customers. People are not interested in how good your product is but how it
will help them solve a problem they have. People buy “solutions” to their
problems not “features” of your product.
8 Steps to creating a successful Video
Marketing Campaign (Cont..)
5. How will you produce it?
Now that you have identified your audience and have an idea on
storyline and content of the video, it’s time to produce it. If you have a marketing
department, you can produce the video in-house. On the other hand, you can also
hire a video marketing agency to product the video for you.
6. What’s the integration plan?
After the video is produced, how will it reach your target audience? You
should have a distribution plan for the video
7. How will you measure success?
After releasing your video, find out whether it is making any impact on
your target audience. You need to define the key performance indicators (KPIs)
that will act as a benchmark for measuring the success of your campaign.
8. How will you make improvements the next time you do this?
The extent of success of your video marketing campaign should help you
improve your future campaigns. Find out and measure the strategies that
contributed to the success or failure of the marketing campaign.
Marketers uses “marketing Funnel”
approach for content strategy.
a) Top of the Funnel: If you want to
make sure that the maximum amount of
people view your videos, your video
needs to be short.
b) Middle of the funnel: Subscribers,
customers and people familiar with your
brand will spend longer with your
content once they know you,
particularly if they feel that your
product or service could be the answer
to their needs.
c) Bottom of the funnel: This is where
your customers and brand advocates are.
If they have gotten to this stage, then
they are very familiar with your
products or services and find the content
you are producing valuable.
• It costs less.
• Results come in real-time.
• Not limited to one format.
• Global domination
• Always with the consumer
and available on multi-screen
•You can’t force
•There’s not enough data to
justify the ad space.
IMPACT ON AUDIENCES
Voice & visuals in combined form
works far more better than voice &
visuals separately. In addition,
average engagement levels are rising
as it continues to play a more
prominent role in the online