12/15/11
12/15/11
Play is a range of voluntarily intrinsically motivated activities
normally associated with recreational pleasure ...
12/15/11
12/15/11Joha Huizi ga :”Ho o Ludens”
12/15/11
#Influencers
12/15/11#Reality is Broken Jane McGonigal
12/15/11
12/15/11
Gamification of Education
12/15/11Essential Game Components
12/15/11PBL triade
12/15/11Gamification Framework: Octalysis by Yu-Kai Chao
12/15/11# Motivation & Engagement
12/15/11Game Mechanics vs Human Behaviour
Motivations
Gamification Values
12/15/11FLOW- Theory of motivation – Mihaly Csikszentmihaly
12/15/11Serious Games: SuperBetter
12/15/11Enterprize Gamification
12/15/11
12/15/11Deloitte: the Engagement Economy, 2012
12/15/11Serious Games: Where to start?
12/15/11Why Gamifying?
12/15/11Enterprize Gamification
12/15/11#Employee Enagement -Player
12/15/11Examples of Customer/Employee enagegment
30 12/15/11# Engagement =SocBiz UG Customer Engagement
31
# SocBiz UG WIS Customer /Employee Engagement
12/15/11Employee Engagement
12/15/11Productivity enhancement
Social Gamification
Business values
• Engagement gap>> more customers
• Meaningful Choices>> more variety
• Progress-level...
12/15/11Pros and Cons
36 12/15/11
Game On
Game On
Game On
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Gamification: Customer and Employee Engagement

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Game On

  1. 1. 12/15/11
  2. 2. 12/15/11 Play is a range of voluntarily intrinsically motivated activities normally associated with recreational pleasure and enjoyment. The true o je t of all hu a life is play. G.K.Chesterton
  3. 3. 12/15/11
  4. 4. 12/15/11Joha Huizi ga :”Ho o Ludens”
  5. 5. 12/15/11 #Influencers
  6. 6. 12/15/11#Reality is Broken Jane McGonigal
  7. 7. 12/15/11
  8. 8. 12/15/11
  9. 9. Gamification of Education
  10. 10. 12/15/11Essential Game Components
  11. 11. 12/15/11PBL triade
  12. 12. 12/15/11Gamification Framework: Octalysis by Yu-Kai Chao
  13. 13. 12/15/11# Motivation & Engagement
  14. 14. 12/15/11Game Mechanics vs Human Behaviour
  15. 15. Motivations
  16. 16. Gamification Values
  17. 17. 12/15/11FLOW- Theory of motivation – Mihaly Csikszentmihaly
  18. 18. 12/15/11Serious Games: SuperBetter
  19. 19. 12/15/11Enterprize Gamification
  20. 20. 12/15/11
  21. 21. 12/15/11Deloitte: the Engagement Economy, 2012
  22. 22. 12/15/11Serious Games: Where to start?
  23. 23. 12/15/11Why Gamifying?
  24. 24. 12/15/11Enterprize Gamification
  25. 25. 12/15/11#Employee Enagement -Player
  26. 26. 12/15/11Examples of Customer/Employee enagegment
  27. 27. 30 12/15/11# Engagement =SocBiz UG Customer Engagement
  28. 28. 31 # SocBiz UG WIS Customer /Employee Engagement
  29. 29. 12/15/11Employee Engagement
  30. 30. 12/15/11Productivity enhancement
  31. 31. Social Gamification Business values • Engagement gap>> more customers • Meaningful Choices>> more variety • Progress-levels- returning customer behavior-re-branding • Social>> more interactive (Leader boards, score, views, competing) • Habit>> Regular Service consumption same brand • Immersive experience/Fun>> Service as a Need 34 12/15/11# Business values
  32. 32. 12/15/11Pros and Cons
  33. 33. 36 12/15/11

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