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Ignite 2012 Developing your Start up Idea


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Business start up, drawing on lean startup and agile build your proposition through learning and change. Mananging innovation using the startup planner

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Ignite 2012 Developing your Start up Idea

  1. 1. Proposition Your Product / Service@belindawaldock @ignite_cornwall #ignitecornwall
  2. 2. Turning your Idea into Reality Proof of Concept & Market toRepeatable & Scalable Business Model Quickly and Effectively
  3. 3. ..every business idea is built on assumptions..
  4. 4. Assumptions?Hairdryer Restaurant
  5. 5. What assumptions have you made?How could you test those assumptions? How might you measure the results?
  6. 6. an experiment not a business..
  7. 7. Turning your vision into a reality...
  8. 8. What does it look like?What’s the problem to solve?Do our features solve that problem?What does success look like?How do we get there fast?Will people get it? “Think big, start small and dig in!”
  9. 9. Proposition
  10. 10. Who is your initial target market?
  11. 11. Getting your priorities right..
  12. 12. Startup Planner
  13. 13. Hairdryer Idea
  14. 14. What is your Vision?
  15. 15. What are you doing already?
  16. 16. What else do you need to do?
  17. 17. What might youlearn from doing this activity?
  18. 18. Challenge!!How could you test your proposition in the next 2 weeks with £200?
  19. 19. Prioritise it!
  20. 20. Map it!Timebox each cycle – weekly, fortnightly, monthly Limit number of actions in each box Break bigger tasks down into smaller activities Do it!
  21. 21. Review it! Learning not Failure Review and Respond each cycle Change, create new, throw away, reprioritiseExpect to change direction based on your learning
  22. 22. WritePrioritise Map DoReview
  23. 23. TIPS Use different colours Set appropriate measures for each actionPhotograph so can Review every 4-6 cycles
  24. 24. @belindawaldock @ignite_cornwall #ignitecornwall write it.. prioritise it.. map it.. do it.. review it!