GradConnection AU's presentation at AAGE 2011

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GradConnection.com.au's presentation at the 2011 AAGE Conference at the Hilton Hotel Sydney

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GradConnection AU's presentation at AAGE 2011

  1. 1. Our StoryFounded by three angry nerds (IT graduates)• All met on a graduate program• Started the company in 2008• Grown to 100,000+ graduates• Grown to over 120 employers
  2. 2. What’s GradConnection?We’re a website designed to connect graduateswith the leading graduate programs inAustralia www.gradconnection.com.au
  3. 3. Today’s Session• Dave: Statsonomics – cool conclusions from our data• Mike: Online Socialising – how to use social recruiting tools to generate and tend to online talent communities• Dan: Mobile Asia – mobile platforms and what’s coming up in the future of graduate recruitment
  4. 4. Statsonomics Dave Jenkins – Stats nerd
  5. 5. Top Locations Graduates are visiting from1. Sydney2. Melbourne3. Brisbane4. Perth5. Adelaide6. Canberra7. Hobart8. Darwin
  6. 6. Top LocationsGraduate want to work 1. Melbourne 2. Sydney 3. Brisbane 4. Perth 5. Adelaide 6. Canberra 7. Hobart 8. Darwin
  7. 7. Top 10 IndustriesGraduates are job hunting in 1. Accounting 2. Engineering 3. Marketing and Sales 4. Information Technology 5. Government 6. Business and Commerce 7. Law 8. Banking and Finance 9. Human Resources 10. Arts and Humanities
  8. 8. Top Ten Accounting Employers 2 1 3 4. KPMG 5. Ernst & Young 6. Grant Thornton 7. PwC 8. PKF 9. Pitcher Partners 10. Coca-Cola Amatil
  9. 9. Top Ten Engineering Employers 2 1 3 4. BP 5. Arup 6. Thales 7. John Holland 8. Unilever 9. GE 10. PwC
  10. 10. Top Ten Government Employers 2 1 3 4. Dept of Innovation 5. Dept of Finance 6. Dept of Human Services 7. FaHCSIA 8. Dept of Broadband 9. ACCC 10. The Australian Treasury
  11. 11. Top Ten Banking and Finance Employers 2 1 3 4. NAB 5. ANZ 6. St George 7. Dept of Finance 8. Origin 9. BP 10. Robert Walters
  12. 12. Top Ten Marketing Employers 2 1 3 4. Mars Australia 5. L’Oreal 6. BP 7. IBM 8. Robert Walters 9. Origin Energy 10. Australia Post
  13. 13. Top Ten Information Technology Employers 2 1 3 4. Oracle 5. KPMG 6. IBM 7. Thoughtworks 8. Coca-Cola Amatil 9. Ernst and Young 10. Telstra
  14. 14. Top Graduate Recruiters Elyssa Berney Rohan Holland Hayley O’Callaghan Chris Bordin Gemma Hudson Annika Russell Erin Coysh Rebecca Jones Maree Schipano Anna Clarke Mark Lush Grace Simpson Ally Dunford Liz McAuliffe Melissa Smith Ilana Foeldes Jessica McCartin Clare Valentine Daniel Mullender Samantha Walton Sarah Gartian Miguel Neto Sue Wicks Ainsley GilkesAshleigh Gosman Steve Nield Kirstyn Wyatt
  15. 15. Our Odds for the AGRIAs Graduate recruiter of the year Adam O’Donnell $9.10 Anna El Ali $5.70Ashleigh Gosman $3.20 Elise Ianno $1.80 Jessica Klau $5.70Stefanie Plummer $2.10
  16. 16. Social Media and Talent CommunitiesMike Casey – Computer nerd
  17. 17. AAGE Survey 2010 44% of graduates get multiple offers Successful grads apply to an average of 8 positions, with 10% making more than 20. 44% of successful students value recruiter relationships 80% of grads value L&D and Career Prospects
  18. 18. Battle: On!
  19. 19. Battle: On! Convincing Students to Apply Rich Information Good Relationships Accept your offer over competitors
  20. 20. Buzz words• Social Media• Talent Communities• Advertising + Social Media = new direction
  21. 21. Social Media• Facebook• Twitter• Forums
  22. 22. GradConnection Forums You tell us when Who do you want to talk to? • Disciplines • Universities • Location • Citizenships • Grade average.. And more! We inform the students
  23. 23. Forums This Year• 91 Employer Forum Sessions• 1,354 Grads asked 2,344 Questions about employers• Forum sessions: viewed by 90K graduates this year
  24. 24. Forum Stats250002000015000 Posts Views on Day Views til End Oct 201110000 5000 0 PWC Deloitte Aurecon Telstra Westpac BP EY KPMG Xstrata Mars
  25. 25. Niche Forum Sessions• Grads with teaching interests• IT in Canberra – DHS,Dept of Veteran Affairs• Psychometric Testing advice• International Students• China Forum Session
  26. 26. Graduate Quotes“Thanks a lot for helping me out guys I’m now convinced to apply”
  27. 27. Graduate Quotes“Wow you guys have waymore opportunities than Ithought. Please lookout for myapplication.”
  28. 28. Graduate Quotes “I have a minor conviction of three years ago. When would be the besttime to bring this up in regards to my application?”
  29. 29. Graduate Quotes“I’m attending your SydneyAssessment centre tomorrow. Justwondering if you had any tips on howI could make a solid impression?”
  30. 30. Employer Quotes “Our first graduate hire was a connection formed throughGradConnection’s forum, it’s helped us move closer to potential candidates, especially in the technology space” - Sam Nuttall (Walton), Deloitte
  31. 31. What can you do?• Blogs• Forums• Facebook• Twitter
  32. 32. Bordo’s Blog
  33. 33. Mobile MarketingDan Purchas – Mobile nerd
  34. 34. Graduate Recruitment in ChinaThe Low Tech, Brute Force Approach – 2200 Colleges and Universities – 20 million students currently studying – 6 million graduates per year – 20% fail to find jobs
  35. 35. Online Recruitment Options The 4 main Chinese job boards Now owned by seek.com.au
  36. 36. China Grad Case Study• Wanted: 500 Graduates• Main source: ChinaHR• Marketing campaign: front page banner• Cost: $1,000 USD per week for 10 weeks• Negligible results
  37. 37. What Worked• Targeted 29 Universities• Online job board sent a team of 20 – 30 to each university do drop flyers in the dorms• Organised buses to take students to company presentations• Generated 25 000 applications
  38. 38. Hong Kong – Hi Tech• 3G Everywhere – Mobile optimisation is key
  39. 39. China Catching Up
  40. 40. What this means for Australia?• GradConnection Trends in Mobile – March/April 2010 – 1.6% – March/April 2011 – 5.2% • 85% visits from iPhone, iPad or iPod• Currently at 8% for October 2011• Optimising for Apple = Safest Bet (85%)
  41. 41. The Wrap Up• Measure, Measure, Measure – Then Measure some more• Social Recruiting/Talent Communities – It’s not just facebook and twitter, get creative• Mobile – It’s coming, better get prepared to deal with it – Keep an eye on Asia, it will over take us fast

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