Are you looking to increase e-commerce sales without pouring more money into driving traffic to your website? Is your e-commerce website not turning visitors into customers, and you're not sure why? In this class, you'll discover design factors that make it easier for customers to purchase, what works in terms of cross-selling and up-selling, and much more. You'll walk away with usable advice to drive more sales immediately or build into your future e-commerce strategies.
Remove Barriers• Show Shipping Costs Early Especially if offering free shipping• Simplify the Order Process One page checkout Registration not required• Look at Error Text & Verbiage Explain errors in plain English Show what and where to correct• Provide a Phone Number
Test, Test, Test!• Use Website Testing Software Google Website Optimizer Visual Website Optimizer• Run One Test at a Time In each section• Don’t Test Too Many Variations
Recap1. Know your Metrics2. Slow Costs Money3. Customize the Experience4. Remove barriers to ordering5. Build Trust / Provide social proof6. Customers know best7. Strip down the cart8. Strategically follow-up9. Ignore my advice!10. TEST, TEST, TEST
Get In TouchWeb: www.kelseyads.comEmail: firstname.lastname@example.orgTwitter: @beleySlides: www.brandoneley.com