Welcome back to the second installment on how to
start a restaurant!
As we talked about last time deciding on what you
want to do, who you want to cater to, and what you
want to serve is a major factor when starting up
your own restaurant!
Once you’ve decided on the target market you’d
like to bring through the doors, its time to pick what
kind of food concept you’ll be serving!
This piece is intended to give you a better idea on
what to create in your new restaurant
Restaurant patrons want to be excited about the level of service
and the dining experience as a whole, they do not want to be
surprised with what comes out of the kitchen!
A birthday cake with sparklers is one thing, but serving italian at a
seafood establishment will be sure to confuse people and lose your
Like we talked about last time, stick to what you know!
If you know how to make the best steaks out there, strongly
consider a steak house!
If you can whip up the best chicken parmesan, I’d recommend that
you open an italian spot that causes others to envy your recipes!
Below I’ll give you a quick rundown of some of your options to
mull over when considering what food you want to serve
Fresh seafood couldn’t be more
popular, especially during the
Selling seafood that’s baked, fried,
seared, grilled, or even raw provides
you with tons of choices to serve
There is also a fair amount of risk
when it comes to serving seafood as
the market price shifts regularly with
the supply ﬂuctuating and many
types of seafood being seasonal
Many say that nothing beats a well-cooked
steak. I would be inclined to believe this
statement on certain occasions!
There is something about a juicy and perfectly
grilled steak that evokes the “eyes bigger than
your stomach” syndrome, which isn’t the
worst problem to have!
A good steakhouse has loyal followers of all
ages and have perfected their craft with aged
beef, perfect grilling methods, and exceptional
People will pay a lot of money for good beef
but all the pieces of the puzzle need to be there
for them to keep coming back
This type of restaurant does exactly what its
name implies, it caters to families!
These types of restaurants charge reasonable
prices, have a friendly staff, and appeal to
seniors as well!
The service is fast and reliable and the servers
tend to know the patrons on a deeper level!
The menu at a family style restaurant allows
for a wide variety of combinations and
selections as they intend to best serve the age
range of child to senior!
Think about the classic menu items like
burgers, salads, wings, wraps, and more if
you’re considering this style as your own
An ethnic restaurant that serves amazing food
at an unbeatable price is a usually a winner!
If you are the ﬁrst to market at starting an
ethnic restaurant in your town or city, you
could have a very lucrative business on your
Popular restaurants in this category include
Japanese, vietnamese, Mediterranean,
German, French, Thai, Caribbean, or Indian!
People like to try new things and having a
diverse and culturally speciﬁc establishment
under your management could be the best
thing since sliced bread
Now I know what you think when you
consider a Pizzeria as your restaurant, a low
priced town pizza shop that teenagers hang
out in all day!
Believe it or not, you have options. You could
provide hungry customers with the classic
to-go restaurant with a full customizable
menu and beer with limited seating!
You could also provide a more upscale
atmosphere focus on providing people with a
more gourmet pizza, a large selection of beer
and wine, and provide traditional Italian
dishes with your top-notch and high quality
pizzas and ingredients
A truly good sandwich shop provides
customers with a large selection of
delicious cold-cut layered sandwiches
and has a seated area in case people don’t
want to eat their sandwich on the go!
A lot of sandwich shops are adapting to
the changing diets of people and are
providing more in terms of salads and
They are also serving prepared meats,
smoked ﬁsh, cheeses, and hot entrees
with the option of dining in or catered
I hope this presentation gives you a better
idea of what you want to serve to your
soon to be loyal customers. Good luck!!