Music industry crisis

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Music industry crisis

  1. 1. MUSIC INDUSTRY CRISISIs  your  digipak  really  going  to  sell?  
  2. 2. Music collection•  For  most  of  the  20th   century  record   companies  made   money  by  selling  a   tangible  product  –  a   vinyl  disc  or  a  CD.  You   owned  music  by  having   a  disc  collecBon.       se?   -ll  the  ca Is  this  s
  3. 3. Changing tech•  With  the  internet  the  music  industry  has  had  to   adapt  as  CD  sales  are  falling  each  year.  The   ‘product’  is  now  bought  online  as  a  single  song  or   album,  and  exists  only  as  an  item  on  an  iPod,   mobile  phone  or  computer.     In  20 09 the  m  as  much onlin usic  dow  as  95%  o e  wa n f s  don loaded     e  ille gally  
  4. 4. DISCUSSION Should  you  pay  for  your   personal  downloaded   music?  
  5. 5. VS.•  Chief  execuBve  Simon  Fox  said   that  within  three  years   technology  would  become  its   single  biggest  product   category  ahead  of  both  CDs   and  DVDs.  It  plans  to  devote   25%  of  the  floor  space  to  MP3   players,  tablet  computers  and   headphones  as  the  CD  goes   the  way  of  other  defunct   formats  such  as  vinyl  and   tapes.  He  said  the  headphone   market  was  worth  £150m  with   Dr  Dre’s  Beats  selling  for  more   than  £300.’  
  6. 6. DE-COMMODIFICATION?•  A  commodity  always   depends  for  its  status  and   its  value  on  it  relaBve   scarcity;  once  the   reproducBon  and   distribuBon  of  that   commodity  become   effecBvely  free,  then  it   necessarily  loses  that   value  and  that  status  •  Jeremy  Gilbert  (Capitalism,   creaBvity  and  the  crisis  in  the  music   industry)  
  7. 7. Research and planning JOR VS. MA NDE NT SIND EPE
  8. 8. 2.          Who  are  the  big  4?   3.  What  do  they  own?  (what   are  their  subsidiary   labels?)   4.  Find  out  about  some   Independent  labels  (you   find  a  list  of  UK  one  here)   5.  In  your  groups  discuss  and   suggest  labels  that  your   arBst  could  be  signed  to  –  1.  Research  the  difference   provide  reasons  e.g.  how   between  Major  and   does  the    arBst  fit  with  the   Independent  record  labels   ideology  of  the  label  or   –  how  do  they  funcBon   what  can  the  label  do  for   differently  within  the   the  arBst?   s  on   Ensure  all  research  i music  industry?   4  is   your  blog  (1-­‐ ).  Be   indepen dent  work  #5     prepared  to  present
  9. 9. How will you combat de-commodification?•  Consider  all  of  the   outlets/  placorms  were   VS. your  arBst  music  will  be   available.  •  How  are  you  going  to   ensure  that  your   digipak  a  tangible   commodity  is  going  to   sell?  

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