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Twitter Business Model - 8th Wonder of the World

P J
P J

Why it may be extremely challenging for Twitter to have a business model!

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Twitter’s Business Model:,[object Object],8th Wonder of the World,[object Object],Business Model,[object Object],30, January 2011,[object Object],pj   |  pj@beingpractical.com   |  www.beingpractical.com,[object Object]
the twitter ecosystem,[object Object],tweets,[object Object],applications,[object Object],users,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
what is twitter’s core product?,[object Object],tweets,[object Object],re-tweets   (more tweets of tweet),[object Object],95 Mn,[object Object],tweets per day,[object Object],Source:  Twitter - http://twitter.com/about  - As of 14 Sept 2010,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
who generates the tweets?,[object Object],175 Mn,[object Object],registered users on twitter,[object Object],75%,[object Object],applications thatare outside twitter.com,[object Object],40%,[object Object],from users on mobile devices,[object Object],Source:  Twitter - http://twitter.com/about  - As of 14 Sept 2010,[object Object],Business Week - http://www.businessinsider.com/twitter-stats-2010-4,[object Object],Smart House - http://www.smarthouse.com.au/Content_And_Downloads/Applications/V5C7D9W9,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
what are tweets all about?,[object Object],4%,[object Object],4%,[object Object],Spam,[object Object],6%,[object Object],40%,[object Object],News,[object Object],Self-Promotion,[object Object],Pointless Blabber,[object Object],9%,[object Object],Pass-along value,[object Object],38%,[object Object],Conversational,[object Object],Source:  Pear Analytics - http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
do tweets get attention?,[object Object],71%,[object Object],get no reaction,[object Object],23%,[object Object],get   replied,[object Object],6%,[object Object],get re-tweeted,[object Object],Source: Sysomos- http://sysomos.com/insidetwitter/engagement/,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
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