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Marketers Wishlist for Facebook Pages

P J
P J

A Marketer’s Top 10 wish list for Facebook. How facebook should improve Facebook Pages with more features, interactivity and analytics.

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A Marketer’s ,[object Object],Top 10 wish list for,[object Object],Features, Interactivity, Analytics – Facebook needs to introduce to Facebook Pages,[object Object],12, September 2010,[object Object],pj   |  pj@beingpractical.com   |  www.beingpractical.com,[object Object]
Wish #1  - @Tags  &  #Mentions,[object Object],Allow Facebook Page Admins to view ‘tags’ & ‘#mentions’ separately!,[object Object],Facebook presently provides three tabs on a Page’s wall: ,[object Object],  > Page Name + Others,[object Object],  > Page Name,[object Object],  > Just Others,[object Object],Marketer’s Wish: ,[object Object],  > Introduce a tab for @Page-Name , when any User tags a brand with @     also let the brand admin respond to the tag with a comment or a like!,[object Object],  > When any existing user who has liked a brand mentions the brand name without tag      let the brand admin view such tags if user’s privacy of wall is public ,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
Wish #2  - Brands can ‘Like’ users too!,[object Object],Allow Facebook Brand to “like” user’s comments and actions,[object Object],Facebook presently: ,[object Object],  > Brand can comment on user comments on the page’ wall.  > When a brand tries to ‘like’ any user’s comments – it is liked by the profile of admin       (liked by facebook page administrator’s personal profile),[object Object],Marketer’s Wish: ,[object Object],  > Hey a brand can like actions of the user on its wall as well,      And the brand would want the user to know it with a simple – “Like”,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
Wish #3  - Messaging communication with Users,[object Object],Allow Messaging Communication (Inbox) with users,[object Object],Facebook presently: ,[object Object],  > Only way brand cancommunicate with its users is through Wall,[object Object],  > Page admin cannot communicate individually with a particular user,[object Object],Marketer’s Wish: ,[object Object],  > Facebook users have the functionality to send Messages to each other in private (like email),[object Object],  > Extend this same functionality and allow users to communicate in private with the brand.      Any replies to the user will be in name of the brand, not the page-admin.,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
Wish #4  - Analytics for Links Shared,[object Object],Provide analytics for Links Shared,[object Object],Facebook presently: ,[object Object],  > Allows sharing of links; brands definitely want to use its Facebook following to draw traffic  > Lack of analytics leads them to use bit.ly or tinyurl services to track link-use traffic,[object Object],  > If a brand is sharing more than 4-5 links per day – it just gets messy!,[object Object],  > Facebook provides analytics for media consumed on its own platform (video views, photos,..),[object Object],Marketer’s Wish: ,[object Object],  > Provide built in analytics for total clicks on the links shared allowing marketers to directly       understand how content shared is consumed by users.,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]
Wish #5- Who are my biggest fans (oops.. likers)?,[object Object],Of all users who like my page – who likes it most?,[object Object],Facebook presently: ,[object Object],> Leave the guess work to the Page Administrators,[object Object],Marketer’s Wish: ,[object Object],  > Let the admin know which users likes my brand the most?,[object Object], > Users who ‘like’ the brand actions most, comment frequently  and share the content & links     posted by the brand,[object Object],> Biggest fans for the week, month, quarter - ?,[object Object],> Brands would love to provide incentives and freebies to royal-loyal users – only if Facebook     can let us know!,[object Object],www.beingpractical.com      pj@beingpractical.com,[object Object],beingpractical.com,[object Object]

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Marketers Wishlist for Facebook Pages

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