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behavior design AMS // Froukje Sleeswijk Visser //

designing for the everyday lives of people
www.zilverinnovation.com
froukje@zilverinnovation.com
f.sleeswijkvisser@tudelft.nl
www.studiolab.io.tudelft.nl/sleeswijkvisser
contextmapping
!
(Sleeswijk Visser et al, 2005)
contextmapping

!
(Sanders & Stappers, 2008)
rule 1: research in context of everyday life
rule 2: people are experts of their own experiences
rule 3: ask about the past before asking about the future
rule 3: ask about the past before asking about the future

!
(Sanders, 2001)
contextmapping
rule 1: research in context of everyday life
rule 2: people are experts of their own experiences
rule 3: as...
case Marktplaats
aims:
• understand needs, motivations & behaviour of people
• in order to better design seamless user exp...
case Marktplaats
aims:
• understand needs, motivations & behaviour of people
• in order to better design seamless user exp...
recruitment
!
sensitizing
!
interviews
!
interviews
!
analysis
!
personas
!
personas
!
customer journeys
!
customer journeys
!
customer journeys
!
principles
!
design & build
!
design & build & test
contextmapping
with Marktplaats
•
•
•

fruitful combination of qual & quant user research
behaviour insights are based on ...
thanks!!

designing for the everyday lives of people
Behavior Design AMS 3 - Froukje Sleeswijk Visser
Behavior Design AMS 3 - Froukje Sleeswijk Visser
Behavior Design AMS 3 - Froukje Sleeswijk Visser
Behavior Design AMS 3 - Froukje Sleeswijk Visser
Behavior Design AMS 3 - Froukje Sleeswijk Visser
Behavior Design AMS 3 - Froukje Sleeswijk Visser
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Behavior Design AMS 3 - Froukje Sleeswijk Visser

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Presentation of Froukje Sleeswijk Visser. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl, Amsterdam.

Published in: Design, Technology, Business
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Behavior Design AMS 3 - Froukje Sleeswijk Visser

  1. 1. behavior design AMS // Froukje Sleeswijk Visser // designing for the everyday lives of people
  2. 2. www.zilverinnovation.com froukje@zilverinnovation.com
  3. 3. f.sleeswijkvisser@tudelft.nl www.studiolab.io.tudelft.nl/sleeswijkvisser
  4. 4. contextmapping ! (Sleeswijk Visser et al, 2005)
  5. 5. contextmapping ! (Sanders & Stappers, 2008)
  6. 6. rule 1: research in context of everyday life
  7. 7. rule 2: people are experts of their own experiences
  8. 8. rule 3: ask about the past before asking about the future
  9. 9. rule 3: ask about the past before asking about the future ! (Sanders, 2001)
  10. 10. contextmapping rule 1: research in context of everyday life rule 2: people are experts of their own experiences rule 3: ask about the past before asking about the future
  11. 11. case Marktplaats aims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences ! ! project initiated by Mobile UX team !
  12. 12. case Marktplaats aims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences ! ! project initiated by Mobile UX team !
  13. 13. recruitment !
  14. 14. sensitizing !
  15. 15. interviews !
  16. 16. interviews !
  17. 17. analysis !
  18. 18. personas !
  19. 19. personas !
  20. 20. customer journeys !
  21. 21. customer journeys !
  22. 22. customer journeys !
  23. 23. principles !
  24. 24. design & build !
  25. 25. design & build & test
  26. 26. contextmapping with Marktplaats • • • fruitful combination of qual & quant user research behaviour insights are based on motivations, not on technologies research & design & development teams work together in quick cycles
  27. 27. thanks!! designing for the everyday lives of people

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