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Como fazer negocios na Era da Transparencia

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Da Era da Imagem encontramo-nos agora na Era da Transparência. Longe vão os tempos em que o objectivo dos negócios centrava-se apenas na maximização do lucro para o accionista. As consequências dramáticas do aquecimento global e o recente colapso do sistema financeiro exigem uma nova tomada de consciência por parte dos empresários. Os negócios terão que ser sustentáveis. É cada vez mais importante a maneira como se fazem os negócios. Lucros e sustentabilidade não são incompatíveis. Se se fizerem negócios de uma forma correcta os lucros não serão sacrificados. Ao contrário, as empresas ficarão assim mais protegidas no futuro!

Published in: Self Improvement
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Como fazer negocios na Era da Transparencia

  1. 1. Como fazer negócios na Era da Transparência? Jorge Miguel Conceição Lisboa, www.behavemarketing.com 30 de Janeiro de 2013
  2. 2. COMO FOI POSSÍVEL CHEGARMOS ATÉ AQUI? www.behavemarketing.com
  3. 3. Velho Modelo de Capitalismo www.behavemarketing.com
  4. 4. Lucros a qualquer Custo Poder a quem detinha a Informação Informação para eles próprios sem qualquer partilha. www.behavemarketing.com
  5. 5. “A única responsabilidade dos negócios é maximizar lucros para os acionistas!” 1970 www.behavemarketing.com
  6. 6. Hoje ainda se pensará assim? www.behavemarketing.com
  7. 7. Era da Imagem (1990/2000) Era da Informação e da Vantagem (2000/2010) Era da Transparência (Desde 2010) www.behavemarketing.com
  8. 8. Era da Imagem Objetivo: alterar a imagem do negócio na mente do consumidor Simples ação de Cosmética NÃO SE ALTERAVA O MODO DE SE FAZER NEGÓCIOS www.behavemarketing.com
  9. 9. Era da Informação e da Vantagem Algo vai ter mesmo que mudar www.behavemarketing.com
  10. 10. Era da Transparência Quem não atuar RESPONSAVELMENTE sofrerá as consequências desse comportamento www.behavemarketing.com
  11. 11. Os novos consumidores Prosumers Geração do Milénio www.behavemarketing.com
  12. 12. Criados na Década de 80 Perfil dinâmico/ Partilha ideias Adotam novas tecnologias e influenciam outros consumidores www.behavemarketing.com
  13. 13. Utiliza aparelhos de alta tecnologia Público-alvo de oferta de novos serviços e novas tecnologias Preocupados com meio ambiente e causas sociais www.behavemarketing.com
  14. 14. Negócios honestos e transparentes Influenciador de comportamentos Tribunal implacável para quem não atuar de uma forma íntegra e sustentada www.behavemarketing.com
  15. 15. Derrubam Ditaduras www.behavemarketing.com
  16. 16. INFLUENCIAM GOVERNOS…
  17. 17. …e a Reputação da sua empresa www.behavemarketing.com
  18. 18. Privacidade? www.behavemarketing.com
  19. 19. Esqueça! No Digital tudo fica gravado! www.behavemarketing.com
  20. 20. Tecnologia MAIS PODER PARA OS CONSUMIDORES www.behavemarketing.com
  21. 21. Funcionários Maior atenção a como são tratados Os bons funcionários querem trabalhar em empresas íntegras e honestas www.behavemarketing.com
  22. 22. Implemente uma Política de Social Media com regras bem explícitas Dê poder aos Funcionários para utilizarem as Redes Sociais em nome da sua empresa www.behavemarketing.com
  23. 23. Adapte o Social Media ao seu Serviço de Assistência ao Cliente www.behavemarketing.com
  24. 24. ONG’s mais rápidas e eficazes www.behavemarketing.com
  25. 25. Início de Colaboração entre ONG’s e Empresas www.behavemarketing.com
  26. 26. MARCAS no passado eram “construídas” pelo Marketing e Imagem www.behavemarketing.com
  27. 27. Agora são construídas pelo seu Comportamento www.behavemarketing.com
  28. 28. Consumidores estão mais interessados na empresa por detrás da marca No que acredita No que pratica www.behavemarketing.com
  29. 29. Marketing Menos controlo sobre as marcas Maior colaboração com o Consumidor www.behavemarketing.com
  30. 30. Vendas Esqueça a manipulação Atue como Consultor Resolva o problema do Cliente www.behavemarketing.com
  31. 31. Menos incentivos financeiros e recompensas www.behavemarketing.com
  32. 32. Mais partilha de VALORES e orgulho nas contribuições sociais da empresa www.behavemarketing.com
  33. 33. Já não é necessário! www.behavemarketing.com
  34. 34. MAIS EFICAZ NAS RECLAMAÇÕES! www.behavemarketing.com
  35. 35. Responsabilidade Social deverá constar na Estratégia de Negócios das Empresas Lucros são compatíveis com Sustentabilidade www.behavemarketing.com
  36. 36. PODER está agora na partilha de informação www.behavemarketing.com
  37. 37. Gestão da REPUTAÇÃO Ser Honesto Providenciar o maior número de informação possível Atuar com Rapidez www.behavemarketing.com
  38. 38. Será que aprendemos a lição? www.behavemarketing.com
  39. 39. “Businessmen who focus only on profits wind up in the hole! For me, profits is what happens when you do everything else right”. Yvon Chouinard, founder, Patagonia www.behavemarketing.com
  40. 40. O QUE FAZER ENTÃO? www.behavemarketing.com
  41. 41. “Do good, have fun and the money will come”! www.behavemarketing.com
  42. 42. Obrigado pela sua Atenção! Jorge Conceição Lisboa, 30/01/2013 www.behavemarketing.com
  43. 43. Sobre o Autor Jorge Miguel Conceição CEO da BeHave Marketing/ Consultor de Vendas e de Marketing/Formador/ B2B http://www.linkedin.com/in/jconceicao Estudou: •Retail Management/ISCTE Business School •Gestão e Estratégia Industrial/ISEG •Marketing/ISG •Marketing e Publicidade/Licenciatura/ IADE Contactos: 214094009; 910250707 jorge.conceicao@behavemarketing.com info@behavemarketing.com http://behavemarketing.blogspot.com/ www.behavemarketing.com
  44. 44. Bibliografia: •Who cares Wins, de David Jones (obrigatório ler); •Good Works, de Philip Kotler, David Hessekiel & Nancy R. Lee. www.behavemarketing.com

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