NGF Recognizes Outstanding Operators with the 7th Annual Customer Loyalty Awards
www.ngf.org / National Golf Foundation
February 17, 2009
For Immediate Release
Contact: Ben Fowler, firstname.lastname@example.org
NGF RECOGNIZES OUTSTANDING FACILITIES WITH THE 7th ANNUAL CUSTOMER LOYALTY AWARDS
The National Golf Foundation (NGF) is presenting the 7th annual Customer Loyalty Awards to managers of
public golf facilities that received high approval ratings in 2008. Awards are also being presented to operators of
quot;most improvedquot; facilities who conducted customer surveys in 2007 and 2008.
The Customer Loyalty Awards are based on surveys fielded through NGF's Voice of Customer Operating Model.
Facilities with the highest customer loyalty scores, and most improved facilities, as well as multi-course
operators, are being recognized with these awards.
quot;We are delighted to pay tribute to our best-performing clients with the Loyalty Awards,quot; says Ben Fowler who
heads up NGF's voice of customer program. quot;We believe our Voice of Customer Operating Model, which
includes 'Referral Economics' and a 'Revenue Impact Model,' is helping our clients succeed in a difficult
Voice of Customer helps golf facility operators increase rounds and revenue simply by listening to their
customers' opinions of them vs. the competition. Through Referral Economics, operators can gauge the actual
monetary value of their best customers (promoters) as well as their detractors.
Award winners are presented below.
First category - Facilities with Highest Loyalty Scores
Premium (>$70) (1) City State/Country
FarmLinks Golf Club Sylacauga Alabama winner
Limestone Springs Golf Club Oneonta Alabama runner-up
The Wilderness at Fortune Bay Tower Minnesota runner-up
Butterfield Trail Golf Course El Paso Texas runner-up
Desert Willow Golf Resort Palm Desert California runner-up
Sand Creek Station Golf Club Newton Kansas winner
Three Crowns Golf Club Casper Wyoming runner-up
Windmill Lakes Golf Club Ravenna Ohio runner-up