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It’s  URL ife, Make It a Healthy WWW one! Developed By: Biray Alsac, MS
<ul><li>Technology </li></ul>Mobile Web Online Internet Computers Cyber Space What enters your mind when hearing these wor...
<ul><li>“ The past 25 years in technology has been a ‘ warm-up ’ act.  What we’re entering is the main event, and by ‘ mai...
 
 
About   60 million  Americans say the internet has played an crucial role in helping them deal with at least one major lif...
<ul><li>About  17 million   said the internet has played a crucial role in helping  another person </li></ul><ul><li>with ...
Disease   research Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and ...
Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and hospitals Mental he...
E-Caregivers <ul><li>36%   of e-caregivers said the internet helped them find advice or support from other people. </li></...
Psychology behind health behavior change Sociology behind the internet-savvy culture +
The People Psychology behind health behavior change
Transtheoretical Model* <ul><li>Focuses on the  decision-making process  of an individual </li></ul><ul><li>Applies a  tem...
TTM & Stages of Change Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Rel...
The Internet Culture Sociology behind the internet-savvy culture
How has the web evolved? <ul><li>Reading Content    Writing Content </li></ul><ul><li>Companies    Communities  </li></u...
BLOGS SOCIAL BOOKMARKING PHOTO SHARING ONLINE COMMUNITIES AND SOCIAL NETWORKS WIKIS PODCASTS VODCASTS  or VLOGS WEB APPLIC...
 
Social Bookmarking A way for internet users to  store ,  classify ,  share  and  search  Internet bookmarks.
TTM & Social Bookmarking Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic R...
Photo Sharing A way for internet users to  store ,  classify ,  share , and  search  digital photos online.
TTM & Photo Sharing Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief...
Social Networks Online Communities <ul><li>Structure that utilizes  professional and/or personal relationships as resource...
TTM & SN/OC Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environ...
Blogs <ul><li>8%  of internet users are blogging* (12 million people) </li></ul><ul><li>39%  of people online read someone...
<ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its ...
Blogs <ul><li>Most popular topics for bloggers*: </li></ul><ul><ul><li>Life experiences (37%)  </li></ul></ul><ul><ul><li>...
TTM & Blogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environ...
Podcasts <ul><li>“ Video killed the radio star, podcasts brought him back.” </li></ul><ul><li>Podcasts are digital broadca...
TTM & Podcasts Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Envi...
Vodcasts / Vlogs <ul><li>Similar to blogs or podcasts with the additional video component </li></ul><ul><li>Media can be d...
TTM & Vodcasts / Vlogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Rel...
TTM & Decisional Balance CONS PROS Could these tools provide the creative content to easily promote behavior change?
TTM & Self-Efficacy/Temptation Will having greater online exposure be enough incentive to avoid relapse into unhealthy beh...
? Send thoughts and questions to biray [at] fittmaxx [dot] com
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It's URLife, Make It A Healthy WWWone

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Health behavior change unfolds through a series of stages, notably articulated in Transtheoretical Model (better known as “Stages of Change”). This lecture illustrates how personal trainers and lifestyle coaches can stage-match web-based fitness and online health resources (in the form of wikis, blogs/vlogs, podcasts/vodcasts and online social networking) in order to enhance their services and meet the demands of the internet-savvy clients.

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It's URLife, Make It A Healthy WWWone

  1. 1. It’s URL ife, Make It a Healthy WWW one! Developed By: Biray Alsac, MS
  2. 2. <ul><li>Technology </li></ul>Mobile Web Online Internet Computers Cyber Space What enters your mind when hearing these words?
  3. 3. <ul><li>“ The past 25 years in technology has been a ‘ warm-up ’ act. What we’re entering is the main event, and by ‘ main event ’ I mean an era in which technology will truly transform every aspect of business, of government, of society, of life.” </li></ul><ul><li>Carly Fiorina </li></ul><ul><li>Ex-CEO Hewitt-Packard </li></ul>
  4. 6. About 60 million Americans say the internet has played an crucial role in helping them deal with at least one major life decision in the past two years – be it employment, housing, travel, or health.* *www.pewinternet.org
  5. 7. <ul><li>About 17 million said the internet has played a crucial role in helping another person </li></ul><ul><li>with a major illness or medical condition </li></ul><ul><ul><li>7 million said the internet has helped in dealing their with own major illness or health condition.* </li></ul></ul>*www.pewinternet.org
  6. 8. Disease research Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and hospitals Mental health Health insurance Medicare / Medicaid Sexual health Vaccinations Enviro. health hazards Smoking Substance abuse The information health seekers get online
  7. 9. Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and hospitals Mental health Health insurance Medicare / Medicaid Sexual health Vaccinations Enviro. health hazards Smoking Substance abuse The information health seekers get online Disease research
  8. 10. E-Caregivers <ul><li>36% of e-caregivers said the internet helped them find advice or support from other people. </li></ul><ul><li>34% of e-caregivers said the internet helped them find professional or expert services. </li></ul><ul><li>58% of e-caregivers said the most important source was something they found on the internet. </li></ul>
  9. 11. Psychology behind health behavior change Sociology behind the internet-savvy culture +
  10. 12. The People Psychology behind health behavior change
  11. 13. Transtheoretical Model* <ul><li>Focuses on the decision-making process of an individual </li></ul><ul><li>Applies a temporal dimension to behavior change – “stages of change” </li></ul>*Behavior change model developed & studied by Prochaska & DiClemente 1979-1980s
  12. 14. TTM & Stages of Change Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  13. 15. The Internet Culture Sociology behind the internet-savvy culture
  14. 16. How has the web evolved? <ul><li>Reading Content  Writing Content </li></ul><ul><li>Companies  Communities </li></ul><ul><li>Static Home pages  Dynamic Blogs </li></ul><ul><li>Wires  Wireless </li></ul><ul><li>Dialup  Broadband </li></ul><ul><li>Netscape  Google </li></ul><ul><li>Owning Information  Sharing information </li></ul><ul><li>Posting Lectures  Having Conversations </li></ul><ul><li>Advertising  word of mouth </li></ul><ul><li>Services sold on web  web services </li></ul>
  15. 17. BLOGS SOCIAL BOOKMARKING PHOTO SHARING ONLINE COMMUNITIES AND SOCIAL NETWORKS WIKIS PODCASTS VODCASTS or VLOGS WEB APPLICATIONS
  16. 19. Social Bookmarking A way for internet users to store , classify , share and search Internet bookmarks.
  17. 20. TTM & Social Bookmarking Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  18. 21. Photo Sharing A way for internet users to store , classify , share , and search digital photos online.
  19. 22. TTM & Photo Sharing Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  20. 23. Social Networks Online Communities <ul><li>Structure that utilizes professional and/or personal relationships as resources </li></ul><ul><li>Internet creates a powerful platform, giving individuals significant exposure and greater access to a global audience. </li></ul>
  21. 24. TTM & SN/OC Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  22. 25. Blogs <ul><li>8% of internet users are blogging* (12 million people) </li></ul><ul><li>39% of people online read someone else’s blog </li></ul><ul><li>As of December 2007, over 112 million blogs were being tracked online.** </li></ul>*www.pewinternet.org ** Technorati.com
  23. 26. <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors.” </li></ul><ul><ul><ul><ul><ul><li>Biz Stone, Who Let the Blogs Out </li></ul></ul></ul></ul></ul>What is a Blog?
  24. 27. Blogs <ul><li>Most popular topics for bloggers*: </li></ul><ul><ul><li>Life experiences (37%) </li></ul></ul><ul><ul><li>Politics and government (11%) </li></ul></ul><ul><ul><li>Entertainment (7%) </li></ul></ul><ul><ul><li>Sports (6%) </li></ul></ul><ul><ul><li>News (5%) </li></ul></ul><ul><ul><li>Religion or Spirituality (2%) </li></ul></ul>*www.pewinternet.org
  25. 28. TTM & Blogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  26. 29. Podcasts <ul><li>“ Video killed the radio star, podcasts brought him back.” </li></ul><ul><li>Podcasts are digital broadcasts, syndicated audio (and video) feeds for playback on portable media players and computers </li></ul>
  27. 30. TTM & Podcasts Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  28. 31. Vodcasts / Vlogs <ul><li>Similar to blogs or podcasts with the additional video component </li></ul><ul><li>Media can be downloaded, streaming (on demand) </li></ul>
  29. 32. TTM & Vodcasts / Vlogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  30. 33. TTM & Decisional Balance CONS PROS Could these tools provide the creative content to easily promote behavior change?
  31. 34. TTM & Self-Efficacy/Temptation Will having greater online exposure be enough incentive to avoid relapse into unhealthy behaviors?
  32. 35. ? Send thoughts and questions to biray [at] fittmaxx [dot] com

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