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Embracing Interactive Technology: Positioning Your Group Exercise Department for Success in the Next Decade Presented By: ...
Back to basics: Making group classes accessible and fun for all Decade of Trends: Fitness & Group Ex
How cultural change has influenced activities and programs Decade of Trends: Fitness & Group Ex
The emergence and growth of  Web-based fitness Decade of Trends: Fitness & Group Ex
Web becomes user-generated and  interactive , instead of information-driven and  passive Decade of Trends: Technology
Broadband allows for more data exchange, increasing expectations of immediacy 24 / 7 Chat Decade of Trends: Technology
Wired-to-Wireless lets people be more mobile and less confined to specific spaces Decade of Trends: Technology
<ul><li>Exergaming </li></ul><ul><ul><li>2 nd  / 3 rd  Generation Games – industrial, commercial applications </li></ul></...
<ul><li>Online Social Networking </li></ul><ul><ul><li>Engaging (reviving) Group Community </li></ul></ul><ul><ul><li>Enha...
<ul><li>Online Social Networking </li></ul><ul><ul><li>Embracing the Group Culture </li></ul></ul><ul><ul><ul><li>Feedback...
<ul><li>Podcasting </li></ul><ul><ul><li>New Format in Group Exercise Schedule </li></ul></ul><ul><ul><li>Recorded Audio P...
<ul><li>Mobile to Mobility </li></ul><ul><ul><li>Using mobile devices to complement and enhance in-house & online efforts ...
<ul><li>Live Streaming or Video Broadcast </li></ul><ul><ul><li>Simulcast Classes </li></ul></ul><ul><ul><li>Video stream ...
<ul><li>How tech-savvy is your staff? </li></ul><ul><ul><li>Survey to determine current knowledge </li></ul></ul><ul><ul><...
<ul><li>Free first, then upgrade to paid </li></ul><ul><li>Create a short and long term budget plan because technology can...
<ul><li>Your current audience: technology challenged or not? </li></ul><ul><li>Reaching untapped sources: who interactive ...
<ul><li>Match the technology to your objectives. </li></ul><ul><li>Know the culture surrounding a technology. </li></ul><u...
Any Questions? Fred Hoffman [email_address] Biray Alsac [email_address]
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Five Technology "Must-Haves" in Group Exercise

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Similar to the aerobics phenomenon of the 80’s, the coming decade will mark a turning point in group exercise with Interactive Technology playing an important role. Learn how these up-and-coming trends will affect your future programming, budget planning, staffing, and marketing. Discover 5 essential technology ’must-haves’ that will guarantee success in the next 10 years.

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Five Technology "Must-Haves" in Group Exercise

  1. 1. Embracing Interactive Technology: Positioning Your Group Exercise Department for Success in the Next Decade Presented By: Fred Hoffman, M.Ed., The Club and Spa Synergy Group Paris, France Biray Alsac, M.S., FITTmaxx Institute, Chandler, AZ, USA March 25 - 28, 2009 Health & Fitness Summit
  2. 2. Back to basics: Making group classes accessible and fun for all Decade of Trends: Fitness & Group Ex
  3. 3. How cultural change has influenced activities and programs Decade of Trends: Fitness & Group Ex
  4. 4. The emergence and growth of Web-based fitness Decade of Trends: Fitness & Group Ex
  5. 5. Web becomes user-generated and interactive , instead of information-driven and passive Decade of Trends: Technology
  6. 6. Broadband allows for more data exchange, increasing expectations of immediacy 24 / 7 Chat Decade of Trends: Technology
  7. 7. Wired-to-Wireless lets people be more mobile and less confined to specific spaces Decade of Trends: Technology
  8. 8. <ul><li>Exergaming </li></ul><ul><ul><li>2 nd / 3 rd Generation Games – industrial, commercial applications </li></ul></ul><ul><ul><li>Multi-Player, Multi-modal games </li></ul></ul><ul><ul><li>More control over the game modules and programming for fitness professionals </li></ul></ul><ul><ul><li>Diversification in games (fun to fitness) </li></ul></ul><ul><ul><li>Coordinated Online Gaming tournaments, events and classes </li></ul></ul><ul><ul><li>Simulated Culture (R-KAIDE TM ) </li></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  9. 9. <ul><li>Online Social Networking </li></ul><ul><ul><li>Engaging (reviving) Group Community </li></ul></ul><ul><ul><li>Enhancing Group Camaraderie </li></ul></ul><ul><ul><li>Embracing the Group Culture </li></ul></ul><ul><ul><ul><li>Feedback / Tracking </li></ul></ul></ul><ul><ul><ul><li>Sub-Groups (the steppers, the athletes, gamers) </li></ul></ul></ul><ul><ul><ul><li>2-way conversations </li></ul></ul></ul><ul><ul><li>Through existing online networks (Facebook, Gyminee) or by designing your own platform (Ning, web developers) </li></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  10. 10. <ul><li>Online Social Networking </li></ul><ul><ul><li>Embracing the Group Culture </li></ul></ul><ul><ul><ul><li>Feedback / Tracking </li></ul></ul></ul><ul><ul><ul><li>Sub-Groups (the steppers, the athletes, gamers) </li></ul></ul></ul><ul><ul><ul><li>2-way conversations </li></ul></ul></ul><ul><ul><li>Through existing online networks (Facebook, Gyminee) or by designing your own platform (Ning, web developers) </li></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  11. 11. <ul><li>Podcasting </li></ul><ul><ul><li>New Format in Group Exercise Schedule </li></ul></ul><ul><ul><li>Recorded Audio Package vs. Pre-Recorded Regular Broadcasts (or a combination of both) </li></ul></ul><ul><ul><li>Aligning with existing fitness podcasting companies vs. Developing the *new* fitness instructor </li></ul></ul><ul><ul><ul><li>Training / Audition </li></ul></ul></ul><ul><ul><ul><li>Tap into a new pool of instructors (Gen X/Y) </li></ul></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  12. 12. <ul><li>Mobile to Mobility </li></ul><ul><ul><li>Using mobile devices to complement and enhance in-house & online efforts </li></ul></ul><ul><ul><ul><li>Deliver education and information </li></ul></ul></ul><ul><ul><ul><li>Facilitate new programming (mobile Games, GPS/Geocaching) </li></ul></ul></ul><ul><ul><ul><li>Engage Social Community </li></ul></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  13. 13. <ul><li>Live Streaming or Video Broadcast </li></ul><ul><ul><li>Simulcast Classes </li></ul></ul><ul><ul><li>Video stream on-demand (archived classes) </li></ul></ul><ul><ul><li>Supplementary Programming </li></ul></ul><ul><ul><ul><li>Introductions of instructors </li></ul></ul></ul><ul><ul><ul><li>Instructional demonstrations </li></ul></ul></ul><ul><ul><li>Interactive: Live Video and/or Audio Chat </li></ul></ul><ul><ul><li>Additional Revenue Stream </li></ul></ul>Technology ‘Must-Haves’ in Group & Recreational Fitness
  14. 14. <ul><li>How tech-savvy is your staff? </li></ul><ul><ul><li>Survey to determine current knowledge </li></ul></ul><ul><ul><li>Anticipate technology specific training </li></ul></ul><ul><li>Job descriptions get a new look (to include computer and web skills) </li></ul><ul><li>Anticipate Generational ‘expectations’ </li></ul><ul><li>Education and Certification in Exergames </li></ul><ul><li>Recruit instructors from unexpected places </li></ul>Staffing Needs
  15. 15. <ul><li>Free first, then upgrade to paid </li></ul><ul><li>Create a short and long term budget plan because technology can be expensive </li></ul><ul><li>Quantify to justify budget increases (technology tools will help quantify participation in your program) </li></ul>Budgetary Concerns
  16. 16. <ul><li>Your current audience: technology challenged or not? </li></ul><ul><li>Reaching untapped sources: who interactive technology can attract </li></ul><ul><li>Prepare now for success later by talking to staff and upper management </li></ul>Marketing
  17. 17. <ul><li>Match the technology to your objectives. </li></ul><ul><li>Know the culture surrounding a technology. </li></ul><ul><li>Plan for the technology domino-effect. </li></ul>Lock-In Points
  18. 18. Any Questions? Fred Hoffman [email_address] Biray Alsac [email_address]

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