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GE Live Internal Communication Platform Case Study

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This case study shows how Beeby Clark+Meyler engaged GE employees with live communication from senior leaders while soliciting their feedback in real time.

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.

We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales.

For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950

Visit: BeebyClarkMeyler.com
Follow: @gobcm

Published in: Business
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GE Live Internal Communication Platform Case Study

  1. 1. GE Live - Internal!
  2. 2. BeebyClarkMeyler.com | @GoBCM! •  GE’s C-suite needed a more effective communication platform to engage with their senior global leaders." " •  The goals: " •  Communicate vision, goals and objectives for the upcoming year " •  Celebrate and share key accomplishments from the previous year with the global leadership team " •  Encourage greater participation and feedback from the field to ensure their buy in for the upcoming year"
  3. 3. BeebyClarkMeyler.com | @GoBCM! •  Concept: Design and build a platform to stream live video, presentation slides, videos, and live polling on issues being presented. Encourage attendee participation via a conversation wall where attendees can interact with each other." •  Leverage the communications platform to solicit and respond to feedback from attendees during the live engagement with the global employees." " Engage employees with live communication from senior leaders while soliciting their feedback in real time"
  4. 4. BeebyClarkMeyler.com | @GoBCM! •  The live communication platform was promoted to the global employee base through internal email communication and intranet communications." •  Multiple email reminders were sent to all attendees before and during the day of the event to tune in live."
  5. 5. BeebyClarkMeyler.com | @GoBCM! •  Over 350 senior employees simultaneously attended the live communications event across multiple global time zones resulting in several thousand dollars in operational savings for GE to organize a global employee meet up." " •  Engagement Metrics:" •  Over 175 comments posted by live attendees during the meeting" •  30% of the audience engaged in live polling to provide feedback on key issues being discussed" •  Over 2,000+ interactions with presentation slides indicating an active and engaged audience"
  6. 6. BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. " We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. " For more information, contact Stuart Meyler, Principal" smeyler@beebyclarkmeyler.com, 203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"

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