Jour 3340 March 9 2010 Convergence


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Understanding the 5 I's and how news websites are using various tools to tell multimedia stories.

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Jour 3340 March 9 2010 Convergence

  1. 1. University of North Texas<br />Department of Journalism<br />Online Journalism 3340<br />March 9, 2010<br />Types of Convergence<br />
  2. 2. Digital Storytelling Tools<br />Shovelware out, Within Media In<br />It’s no place for lazy journalists<br />Dig deeper, report more, drive to find more sources, quicker<br />Need to be more accurate and more thorough<br />Search, research and verify<br />
  3. 3. Integration<br />“Among-media”<br />Shovelware<br />Reproducing newspaper story as-is into newspaper<br />Posting video from newscast onto the web<br />“I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” <br />Jim Riley, Director of Operations, of<br /><br />
  4. 4. Integration<br />“Within-media”<br />Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera<br />Long form narrative meets digital story telling<br />Fully integrated into the story assignment process<br />Ability for more in-depth coverage<br />Better interviews<br />Greater consciousness of photos<br />Selected use of video<br />Fairness & accuracy still reign<br />
  5. 5.
  6. 6. The Interactive Audience<br />Now:<br />Individual, personalized, direct<br />Email addresses for reporters<br />Tracking readers: Story by story<br />Top Down<br />Editors to<br />Readers<br />Readers in <br />Control<br />Audience <br />Participation<br />
  7. 7. Participatory journalism - “We Media”<br /><br />
  8. 8.
  9. 9. Importance of Interaction & Involvement<br />Two key factors<br />Shift in flow of mass communications from one-way to multi-directional flow.<br />Impacting how news is defined, the way it’s presented and how journalists do their jobs<br />What people learn from the news<br /><ul><li>User-controlled, user-driven content enhance learning
  10. 10. Readers making mental connections to stories
  11. 11. “Participating” in the news</li></li></ul><li>What Makes Web Stories Work<br />Ask yourself:<br />Can reader easily scan content?<br />What are the elements of this story that can use multimedia?<br />How can this story engage readers? Can they interact?<br />
  12. 12. Traditional v. Digital Storytelling<br />Digital Media<br />Immediacy<br />‘Non-linear’ presentations<br />Richness in words, pictures and sounds<br />Shorter ‘segments’<br />Traditional<br />Focus on text<br />Photos<br />Periodic updating<br />One-dimensional<br />Long-form narrative<br />
  13. 13. The Five ‘I’s<br />Interactivity<br />Involvement<br />Immediacy<br />Integration <br />In-depth<br />
  14. 14. Interaction & Involvement<br />Traditional<br />One-way flow<br />Inform, educate and entertain<br />Editor/Reporter/<br />Producer driven<br />The ‘old’ wire services<br />Digital Media<br />Multidirectional<br />Inform, educate, entertain & ENGAGE<br />Editor, reporter, producer & reader/view<br />Online, TV news<br />
  15. 15. Interaction/Involvement Continuum<br />The greater the interaction and involvement, the higher the learning<br />Low<br />High<br />Text<br />Online <br />Discussion Lurker<br />Online<br />Discussions<br />Interactive:<br /><ul><li>Timeline
  16. 16. fact box
  17. 17. Slideshow
  18. 18. map</li></ul>Interactive <br />Game<br />Quiz<br />Reporter<br />Email<br />Static Graphic:<br />Photo<br />Text Box<br />Link<br />Interactive<br />Flash <br />Content<br />
  19. 19. Strategic Interactivity<br />The Washington Post – Rob Curley<br />Loudoun County Extra<br /><br />“Hyperlocal”:<br />Local news driven by Interaction and Interactivity<br />News<br />Blogs<br />Webcams<br />Extensive local listings<br />Businesses, schools, churches, high school sports, calendar<br />
  20. 20. Your thoughts<br />Is more interaction and interactivity good? Why?<br />Do you learn more reading online, offline or watching the news?<br />What tool most enhances your reading? How?<br />
  21. 21. Making Interactivity Work<br />Enhances user experience<br />Increases readers/viewers understanding of story<br />Extends media’s reach into the community<br />Expands access and content depth<br />Generates more timely, relevant content<br />
  22. 22. Types of Multimedia Content<br />Static content (the material just sits there, there is no movement) <br />Stories can be designed to be passive (once the user has clicked to the page they can sit back, there is no action to take) <br />Active (the content is designed so that the user must engage with it in order to fully experience the full set through selection of options or clicking to see the next portion.)<br />
  23. 23. Types of Multimedia Content<br />Static / passive content describes HTML coded, there is no motion and what you see is all you get.<br />Dynamic content (the material moves.)<br />Dynamic / active content is the type that is typically crafted using Flash. There is motion and choice. <br />
  24. 24. Your job as reporter, editor<br />You’ve got more tools to use<br />Which ones do you use?<br />How do you determine when to use certain elements?<br />Why do you chose?<br />What resources to you have available to you?<br />All of this: On deadline!!!<br />
  25. 25. Story Boarding<br />It’s all about nonlinear!!!<br />Divide the story into its logical, nonlinear parts, such as:<br />A lead or nut paragraph, essentially addressing why this story is important<br />Profiles of the main person or people in the story<br />The event or situation<br />Any process or how something works<br />The history of the event or situation<br />Other related issues raised by the story<br />
  26. 26. Multimedia Storytelling – 5 steps<br />Find a story<br />Make a Storyboard<br />Define the elements<br />Identify the media<br />Storyboard the concept<br />
  27. 27. Story boarding<br />Change the way you think:<br />Avoid “First Part”, “Second Part”, etc.<br />Divide the contents of story into media elements<br />Video<br />Still photos<br />Audio<br />Graphics<br />Text<br />
  28. 28. Storyboarding<br />Determine which pieces of story work best with video<br />What a great way to see, hear, watch, depict action<br />Decide which still photos you want<br />Creates moods, punctuates your text, adds context, richness<br />Which audio? And will still photos work with it?<br />Bad audio detracts from the story, the audio and the entire package<br />What about graphics<br />Animated graphics help show how things work<br />Go where no cameras can go: e.g. showing how things work, like cells or space<br />
  29. 29. Story boarding<br />Using maps<br />Google, government, satellite imaging<br />Showing neighborhoods, patterns of crime<br />Text<br />“Chunking stories”. Q&A. First-person. Investigative. <br />Complementary media, not redundant<br />Match each element.<br />Interactivity means reader involvement<br />
  30. 30. Managing Interactive Projects<br />Step 1<br />Organizing<br />The <br />Team<br />Step 2<br />Planning<br />Step 3<br />Data<br />Collection<br />Who do<br />You need?<br />Reporter,<br />Photographer<br />What’s<br />The story?<br />Interactive<br />Elements?<br />Report &<br />Research<br />
  31. 31. Managing Interactive Projects<br />Step 4<br />Production<br />Step 5<br />Test &<br />Revise<br />Step 6<br />‘Post It’<br />Step 7<br />Monitor<br />&<br />Critique<br />Edit,<br />Click Thru,<br />Revise<br />Published<br />To<br />Web<br />Who’s reading?<br />What’s being<br />Read?<br />How could you<br />Do it better?<br />Editing,<br />Designing,<br />Coding<br />
  32. 32. What makes compelling multimedia presentations?<br />A good story!!<br />A clear plan <br />Images<br />Still and/or video<br />Audio<br />Interviews<br />Ambient<br />Graphics<br />Length<br />Quality<br />Composition<br />Lighting<br />Framing<br />Storyline:<br />Have you hooked the viewer? <br />Can you keep the viewer engaged? <br />
  33. 33. Various approaches<br />NYTimes: Held Captive by the Taliban<br />Use of narration, stills, graphics<br /> (Patriot-Ledger in Harrisburg, PA – stills, audio<br />News21 – University of North Carolina<br />Video<br />Penn State: Student projects:<br />Arrianna Davis: video <br />Michael Barasch: audio slide show<br />