Foote Communications Overview Dec2008


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Foote Communications is specializes in public relations, internet solutions and multicultural marketing. Neil Foote, its president and CEO, is a veteran media executive who has a proven track record of success.

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Foote Communications Overview Dec2008

  1. 1. Foote Communications LLC Public Relations. Multicultural Marketing. Website Solutions. Corporate Overview & Capabilities
  2. 2. Background <ul><li>Foote Communications LLC is a multi-media company, specializing in public relations, website solutions and multicultural marketing.   </li></ul><ul><li>The company's principal have more than 50 years of media experience in print, online and broadcast. </li></ul><ul><li>Neil Foote, President, has developed, managed and coordinated the public relations for the nationally syndicated Tom Joyner Morning Show, and the Tom Joyner Foundation. Jane, VP/Administration, is an accomplished journalist and editor who has worked for The Washington Post and The Dallas Morning News. </li></ul>
  3. 3. Neil Foote’s Bio <ul><li>Experience at such major employers as The Miami Herald, the Washington Post, the Dallas Morning News, the Belo Corporation, The Tom Joyner Morning Show and University of North Texas. </li></ul><ul><li>Worked for the newspaper industry's leading editorial association - The American Society of Newspaper Editors. </li></ul><ul><li>Developed strategy and launched,,,, and many more. </li></ul><ul><li>Directed public relations for the nationally syndicated radio personality, Tom Joyner, the Tom Joyner Foundation and his media company, REACH Media Inc. </li></ul><ul><li>Chairperson, National Association of Minority Media Executives. </li></ul><ul><li>B.A. from Wesleyan University, Middletown, CT, a M.S.J. from Northwestern University, Evanston, IL and an M.B.A. from Southern Methodist University. </li></ul>
  4. 4. Expertise <ul><li>Develop corporate communications strategy </li></ul><ul><li>Develop internal communications strategy for board, staff and customers </li></ul><ul><li>Create targeted messaging to multicultural markets </li></ul><ul><li>Serve as a personal publicist </li></ul><ul><li>Research/write/edit content for print, online or broadcast </li></ul>
  5. 5. Expertise cont. <ul><li>Organize/promote/moderate press conferences/briefings </li></ul><ul><li>Conduct training for media interviews </li></ul><ul><li>Crisis management </li></ul><ul><li>Brokering relationships with key media   </li></ul>
  6. 6. Capabilities: Public Relations <ul><li>Developed ‘RealTime™ PR Method: </li></ul><ul><ul><li>Rapid response public relations for breaking news events </li></ul></ul><ul><li>Research, write and edit press releases </li></ul><ul><li>Distribute and pitch release/stories to local, national, regional media: print, wire services, broadcast and online. </li></ul><ul><li>Develop story ideas and angles </li></ul><ul><li>Develop media contact lists </li></ul><ul><li>Set up/organize media and satellite tours </li></ul><ul><li>Create/design press kits for company or specific events </li></ul><ul><li>Develop media and marketing plans </li></ul>
  7. 7. Capabilities: Internet Solutions <ul><li>Develop Request for Proposals (RFPs) for web development/design </li></ul><ul><li>Evaluate/assess capabilities of proposals from web developers </li></ul><ul><li>Develop an internet/convergence strategy </li></ul><ul><li>Critique/analyze your existing web site and strategy </li></ul><ul><li>Research/write/edit web content </li></ul><ul><li>Research/write/edit content for e-newsletters </li></ul><ul><li>Create a public relations and marketing plan for your website </li></ul><ul><li>Launch and maintain blog </li></ul><ul><li>Conduct ‘Internet 101’ seminars to address various aspects of emerging technology </li></ul><ul><li>Assist firms in defining how best to use internet and other emerging technologies (podcasts, blogs, RSS, mobile marketing) </li></ul>
  8. 8. Capabilities : Multicultural Marketing <ul><li>Develop strategies to market/position your product to diverse audiences </li></ul><ul><li>Review/analyze marketing materials, marketing messages and collateral to better reach diverse markets </li></ul><ul><li>Develop public relations and/or marketing plan to reach specific diverse market(s) </li></ul><ul><li>Conduct brainstorming/ideation sessions to develop marketing messages for multicultural markets </li></ul><ul><li>Research/write situation analysis </li></ul>
  9. 9. Capabilities : Political Strategy and Messaging <ul><li>Develop media plan to distribute campaign messaging to targeted markets, particularly African-Americans </li></ul><ul><li>Conduct brainstorming sessions with candidate and/or team members to create, define and refine messaging to diverse audiences </li></ul><ul><li>Create outreach strategies/programs, e.g. town hall meetings, RTV (register-to-vote), GOTV campaigns </li></ul><ul><li>Develop internet strategies to better reach and engage core constituencies or diverse markets around core issues, e.g. develop/manage issue-focused blog </li></ul><ul><li>Research, write, edit newsletters (print or e-newsletters) to distribute to targeted groups </li></ul>
  10. 10. Capabilities : Other Products & Services <ul><li>Research/write business plans </li></ul><ul><li>Assist in creating and designing logos, marketing materials, one-sheeters </li></ul><ul><li>Copy writing </li></ul><ul><li>Video production (pre- and post)/live remote broadcasting, digital encoding. </li></ul>
  11. 11. The Track Record Media Coverage Highlights <ul><li>‘ The Today Show’ – Al Roker simulcast live during Tom Joyner Morning Show </li></ul><ul><li>New York Times feature story – cover of Culture Section </li></ul><ul><li>CNN </li></ul><ul><li>Regis & Kelly </li></ul><ul><li>Forbes & Fortune magazines </li></ul><ul><li>Ebony & Jet </li></ul><ul><li>Black Enterprise </li></ul><ul><li>BRE </li></ul><ul><li>Radio Ink, AllAccess, Inside Radio, RBR, Media Week </li></ul><ul><li> </li></ul>
  12. 13. Diversified Client Base <ul><li>Tom Joyner Foundation </li></ul><ul><li>REACH Media Inc. </li></ul><ul><li>Michael Baisden </li></ul><ul><li>National Association of Broadcasters Education Foundation </li></ul><ul><li>J. Anthony Brown </li></ul><ul><li>AMS Production Group </li></ul><ul><li>m strategies inc. </li></ul><ul><li>The West Law Group </li></ul><ul><li>Donna Richardson Joyner </li></ul><ul><li>Perry Broadcasting Inc. </li></ul><ul><li>Walker Marchant Group </li></ul><ul><li>Urban Influence Magazine </li></ul><ul><li>Mitchell & McCue Consulting </li></ul>
  13. 14. Fees <ul><li>Hourly or retainer contracts available </li></ul><ul><li>Special Projects: Priced on a case-by-case basis </li></ul><ul><li>Travel/expenses additional </li></ul>
  14. 15. Questions? <ul><li>Contact Neil Foote </li></ul><ul><li>Check out the website: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>214.448.3765 </li></ul></ul>