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Infostudio Chocolate Bars

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Infostudio Chocolate Bars

  1. 1. CHOCOLATE BARS INFOSTUDIO 2008 INFORMATION TAXONOMY REBECCA YOUNG
  2. 2. CHOCOLATE BARS INFOSTUDIO 2008 INFORMATION TAXONOMY REBECCA YOUNG
  3. 3. <ul><li>Chocolate Bar Brand </li></ul><ul><li>Company (who owns what/largest product line) </li></ul><ul><li>Chocolate wrapper’s main colour (what colours are used and why?) </li></ul><ul><li>Sugar /per 100g (what's bad for us) </li></ul><ul><li>Chocolate Type (what is the most popular chocolate type?) </li></ul><ul><li>Country ‘Made in’ (interesting to know, made in Australia or imported?) </li></ul><ul><li>Fat Total (what’s bad for us) </li></ul><ul><li>Brand Case Type (interesting to know, why different letter casing are chosen? What's popular, and for what reason?) </li></ul><ul><li>Main Ingredients/contents (what’s popular, different types of ingredients) </li></ul><ul><li>Identifiable (how are they distinguished? How popular?) </li></ul>Characteristics
  4. 4. <ul><li>Links to: </li></ul><ul><li>Popularity/likeability of brand </li></ul><ul><li>Unique brand/look </li></ul><ul><li>Effective advertising </li></ul><ul><li>‘ Identifiable’ rating is based on a survey, </li></ul><ul><li>conducted on the general public </li></ul>Identifiable
  5. 5. Photos
  6. 6. Visualization Relationship between: Fat total and Sugar total Picnic S: 36.1g F: 33g S= Sugars/100g F= Fat Total Turkish Delight S: 55.5g F: 9.1g Does low in fat = high in sugar? (& vice versa) Does it always occur in this linear fashion? Analysis: majority are positioned in the centre
  7. 7. Visualization Which brands are owned by who? / how identifiable they are <ul><li>Analysis: What’s recognisable? </li></ul><ul><li>KitKat, Cherry Ripe, Picnic, Flake, Cadbury diary milk series (fruit&nut) </li></ul><ul><li>Based on shape/size/texture -> uniqueness/popularity </li></ul>
  8. 8. Research/sources Source: Australian Convenience Store News ACNielsen Report 2004 [ http://www.c-store.com.au/magazine/archive/2004/sept04_5.html ]

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