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What's my WordPress site's email strategy

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From WordCamp 2016: A talk about how to develop an email marketing strategy for a small business running on a WordPress.

Published in: Marketing
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What's my WordPress site's email strategy

  1. 1. What’s my wordpress email strategy? Becs Rivett-Kemm
  2. 2. We should send emails “ ”
  3. 3. Great! Why?“ ”
  4. 4. the three point plan
  5. 5. step 1: Research and information gathering
  6. 6. • Skill level of the sender?
  7. 7. • Skill level of the sender? • Shared server?
  8. 8. • Skill level of the sender? • Shared server? • Standard WordPress emails?
  9. 9. • Skill level of the sender? • Shared server? • Standard WordPress emails? • Registered users?
  10. 10. • Skill level of the sender? • Shared server? • Standard WordPress emails? • Registered users? • What do you share on your site?
  11. 11. step 2: strategise
  12. 12. #goals
  13. 13. • Keep a calendar for planning content • Think about your seasonal content • Plan regularly around these
  14. 14. What do I say? • Don’t always promote yourself • Be reactive • Keep something unique for newsletters • Be relevant
  15. 15. step 3: design & Grow
  16. 16. K.I.S.S. • Limit newsletters to 3 or 4 messages • Prioritise the key messages to the top • Use a combination of images, headings and copy • Provide at least one call to action
  17. 17. Grow… Organically
  18. 18. Definite do’s • Consider offering a free “gift” for signing up • Send a Welcome email when people sign up • Cleanse your list occasionally
  19. 19. Thanks! @becskr

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