1.
What’s my
wordpress
email strategy?
Becs Rivett-Kemm

2.
We should
send emails
“
”

3.
Great! Why?“ ”

4.
the three
point plan

5.
step 1:
Research and
information
gathering

6.
• Skill level of the sender?

7.
• Skill level of the sender?
• Shared server?

8.
• Skill level of the sender?
• Shared server?
• Standard WordPress emails?

9.
• Skill level of the sender?
• Shared server?
• Standard WordPress emails?
• Registered users?

10.
• Skill level of the sender?
• Shared server?
• Standard WordPress emails?
• Registered users?
• What do you share on your site?

11.
step 2:
strategise

12.
#goals

13.
• Keep a calendar
for planning
content
• Think about your
seasonal
content
• Plan regularly
around these

14.
What do I say?
• Don’t always promote yourself
• Be reactive
• Keep something unique for newsletters
• Be relevant

15.
step 3:
design & Grow

16.
K.I.S.S.
• Limit newsletters to 3 or 4 messages
• Prioritise the key messages to the top
• Use a combination of images, headings and
copy
• Provide at least one call to action

17.
Grow…
Organically

18.
Definite do’s
• Consider offering a free “gift” for
signing up
• Send a Welcome email when people
sign up
• Cleanse your list occasionally

19.
Thanks!
@becskr