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Pushing Email Design Forward - Completely Email Conference June 2014 - Becs Rivett


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Discussing ideas to make your email really up to date in 2014 including several techniques to code nice responsive images

Published in: Design, Technology, Art & Photos
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Pushing Email Design Forward - Completely Email Conference June 2014 - Becs Rivett

  1. 1. @becskr Pushing email design forward! Becs Rivett @becskr
  2. 2. @becskr Pushing design forward Becs Rivett But seriously...
  3. 3. @becskr
  4. 4. @becskr IE6 is dead... • So is Lotus Notes 6.5... • Take a more functionality-led approach • Graceful degradation
  5. 5. @becskr Funky fonts that fallback nicely • Huge availability of free-to-use web fonts on Google • Works on Apple devices, Android and Outlook (sort of) • Great for mobile when text should be resized upwards to legibility
  6. 6. @becskr Retina images please! • The age of high density screens • Choosing the right file format • Shrink those file sizes with tinypng, jpegmini
  7. 7. @becskr Every time you use a button for an image, a kitten dies
  8. 8. @becskr • Buttons that show with images off • Make the whole button clickable, even in Outlook • We can cheat...and it’s ok! Try Buttons that work...properly
  9. 9. @becskr V-v-video... • Video support is getting better... • Litmus’ background video 56355f44a6 • Fiddly workarounds but a great tutorial over at Email on Acid ng_html5_video_in_email • A function too far? Measurability...
  10. 10. @becskr In the shadows • Some CSS3 like box shadows and text shadows work pretty well across the board • Get experimental with keyframe animation like Panic...but remember to check your fall backs! Source: svg-masks-web-fonts-panics-newsletter
  11. 11. @becskr Responsive layouts • Don’t get repetitive….Two column image left, text right • Brian Graves’ Responsive Email Patterns Source:
  12. 12. @becskr Responsive emails
  13. 13. @becskr Responsive layouts • Image replacement, not just image resize • Mobile images comes in many flavours
  14. 14. @becskr Scale down Code at:
  15. 15. @becskr Background-size: cover Code at:
  16. 16. @becskr Image squeeze Code at:
  17. 17. @becskr Relevant content • Agile email • Contextual information • Geolocation, Time, Device, Weather, Social, RSS • Behavioural • Browsing, purchasing, abandonment behaviours
  18. 18. @becskr Finally... A vaguely topical film