THERAPIDLYGROWINGDIGITALADVERTISINGMARKET
NEWSPAPERS
MAGAZINES
TELEVISION
RADIO
CINEMA
OUTDOOR
INTERNET
THERAPIDLYGROWING
...
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Internet Marketing Statistics You Can't Ignore

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When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

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Internet Marketing Statistics You Can't Ignore

  1. 1. THERAPIDLYGROWINGDIGITALADVERTISINGMARKET NEWSPAPERS MAGAZINES TELEVISION RADIO CINEMA OUTDOOR INTERNET THERAPIDLYGROWING DIGITALADVERTISINGMARKET NEWSPAPERS MAGAZINES TELEVISION RADIO CINEMA OUTDOOR INTERNET TRADITIONALADVERTISINGWOES DIGITALADVERTISINGWHOA’S HYPERCLUTTER 85% 24h 78.6% TELEVISION NEWSPAPERS MAGAZINES RADIO OUTDOOR/BILLBOARDS SEO MOBILE CHINA 1.344BILLION 1.11BILLION 313.9MILLION FACEBOOK USA IN2014,1OF4ADDOLLARSBEINGSPENT GLOBALLYWILLBEONTHEINTERNET SOCIALMEDIA SOCIALMEDIAGROWTHFROM 2006-2012 YEAR 2006 2007 2008 2009 2010 2011 20122012 GAGR 109.00 507.47 71.00 120.43 248.03 344.44 4.900.00 12,000,000 50,000,000 100,000,000 350,000,000 600,000,000 800,000,000 1,000,000,0001,000,000,000 1,000 750,000 5,000,000 75,000,000 145,000,000 300,000,000 500,250,000500,250,000 8,000,000 15,000,000 33,000,000 50,000,000 75,000,000 135,000,000 200,000,000200,000,000 600,000 2,000,000 4,300,000 8,000,000 11,100,000 50,000,000 60,000,00060,000,000 0 170,000 1,000,000 2,000,000 7,000,000 38,000,000 86,000,00086,000,000 0 0 0 0 0 90,000,000 400,000,000400,000,000 0 0 0 0 10,000 11,700,000 25,000,00025,000,000 FACEBOOK TWITTER LINKEDIN WORDPRESS TUMBLR GOOGLE+ PINTEREST ORRISKLOSINGSHAREOFVOICEINTHESOCIAL/MOBILEMARKETINGERA! ANDIFTHATDIDN’TCONVINCEYOU… THISISWHATHAPPENSWHENYOUIGNORETHEINTERNET RISKSTAKENWHENYOUIGNOREDIGITALMARKETING SURVEYONTHEAMOUNTMARKETERSWILLINCREASE/DECREASETHEIRBUDGETINGINTHESEFORMSOFADVERTISEMENT INCREASE STANDARDDISPLAYADVERTISING CONNECTEDTV/IPTV RICHMEDIAADVERTISING VIDEOADVERTISING SOCIALMEDIAADVERTISING MOBILEADVERTISING STAYABOUTTHESAME DECREASE DON`TUSE WIDEREACH! Theinternethasbrokenallgeographicrestrictions. TARGETORIENTED! Advertiseonwebsitesthatarespecifictoyourniche. QUICKCONVERSION! Customerscanpurchaseyourproduct/servicethenandCustomerscanpurchaseyourproduct/servicethenand there. MEASURABLE! Easilymeasuretheeffectivenessofyouradvertising withtrackingsystems. HIGHLYINFORMATIVE! Allthedetailsofyourofferingcanbeeasilyaccessible. COST-EFFECTIVE! Throughpayperclickadvertising,amarketerisactually payingonlywhenthepotentialcustomervisitshis websiteorlooksthroughtheproductthatisbeingsold. EASYTOUSE!EASYTOUSE! Evenabusinesswhichisjustadayoldcanadvertise itsproductsandservicesonline,bystartingitsown website. SOWHYINVESTMOREININTERNETADVERTISING? SOURCES:NIELSON,STATEOFTHEMEDIA,INTRAMEDIA,MARKETINGCHARTS,EMARKETER

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