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Presentation
@rachelkmorgan @nataliekgould #RocksDigital
ABOUT US
Rachel MorganNatalie Gould
Director of Digital Marketing
● Been with Advice since 2012
● Lead the SEO team and de...
Synergy
Agile
Inbound Marketing
High-Level Strategy
Content is King!
@rachelkmorgan @nataliekgould #RocksDigital
@rachelkmorgan @nataliekgould #RocksDigital
Actionable Link Building & Content Development
On a Baby Budget
PRESENTED BY:
NATALIE GOULD & RACHEL MORGAN
@rachelkmorgan...
Where Do You Find Resources?
BUILD YOUR TEAM
In-House
● LinkedIn
● Referrals
● Job boards
● Career section on your site
Fr...
I have my team, now what?
We have found that the two most difficult things to fulfill on a budget are:
Link Building Conte...
Part 1: Link Acquisition on a Budget
@rachelkmorgan @nataliekgould #RocksDigital
Why Do Links Even Matter?
Google said so Links = popularity = all the
rankings
Search engines can find
and index pages
@ra...
Fix your janky website.
Download list of 404s
#1 Link Reclamation
1. Go to Search Console AKA
Webmaster Tools > Crawl > Cr...
Redirect to the most applicable page OR contact the webmaster.
#1 Link Reclamation Cont.
4. Vet the quality of the link 5....
Be vain.
#2 Track Your Brand Mentions
1. Set up brand mentions
● Google Alerts (FREE)
● Social Mention (FREE)
● Talkwalker...
#2 Track Your Brand Mentions Cont.
2.
Pro Tip: Don’t be a scrub; provide a value add.
● “Brand Name” -site:yourwebsite.com...
Go local or go home.
#3 Chamber of Commerce
1. Search for your local chamber
https://www.uschamber.com/chamber/directory
C...
Put your business info in all the things.
#3 Infographics#4 Local Directories & Citations
Paid
@rachelkmorgan @nataliekgou...
Get Popular.
#5 Social Media Profiles
1. Claim 100 social media profiles using KnowEm
http://knowem.com/websites/all
Pro T...
Be a Know-It-All.
#6 Help a Reporter Out
1. Go to http://www.helpareporter.com/sources
Sign up for the free, basic plan
Re...
Show off your photography, and demand credit for it.
#7 Reverse Image Search
1. Download the TinEye Chrome Extension
or go...
Part 2: These are all the contents you
can do on a baby budget
@rachelkmorgan @nataliekgould #RocksDigital
But why is content even important?!
● Fresh content all day err day
● Links, bro
● Keyword, traffic and ranking
opportunit...
Minimum 1 per week
Plan > upload >
optimize > publish
How many, mom? How do I even do this?How many dollars?
$2-$50
#1 Blo...
Use it or lose it
Paste javascript:alert(document.lastModified) into the address bar
#2 Refresh Old Content
@rachelkmorgan...
#2 Refresh Old Content
@rachelkmorgan @nataliekgould #RocksDigital
#3 Infographics
Try ItTools
1. Piktochart
2. Vizualize.me
3. Easel.ly
4. Infogr.am
FREE
FREE
FREE
$15-$166
per month
@rach...
Don’t make up random questions:
1. Google Trends
2. Google Autosuggest
3. Google Keyword Planner
4. Competitor Research
#3...
Research Top Things in Your Industry or City
#3 Infographics#5 Lists
“Top 10 Plumbing Tools”
“Top Places to Buy Plumbing T...
FREE
#6 Videos
Try ItTools
1. WeVideo
2. Animoto
3. YouTube Editor
4. Magisto
5. ReelSEO
FREE
$10
FREE
FREE
INFO
@rachelkm...
Google Autocomplete is your BFF4L#3 Infographics#7 How Tos
Do This: Submit to
WikiHow and get a
sweet link
@rachelkmorgan ...
#3 Infographics#8 Resource Pages
Try ItIdea Time
If you’re a plumbing company:
● Best Brands of Drain Cleaner
● Most Effic...
#3 Infographics#9 eBooks
Click on these to download!!
@rachelkmorgan @nataliekgould #RocksDigital
CONCLUSION
Plenty of low-hanging fruit your business can take advantage of before investing in a high-dollar link
building...
CONTACT US
ngould@adviceinteractive.com
rmorgan@adviceinteractive.com
Yes, this is on SlideShare
@rachelkmorgan @nataliekg...
All the Tools!
These are all the tools we mentioned in one cute place.
WWW.ADVICEINTERACTIVEGROUP.COM
Upwork
People Per Ho...
Upcoming SlideShare
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Actionable Link Building & Content Development on a Baby Budget

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These are all the link building and content things you can do on a baby budget.

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Actionable Link Building & Content Development on a Baby Budget

  1. 1. Presentation @rachelkmorgan @nataliekgould #RocksDigital
  2. 2. ABOUT US Rachel MorganNatalie Gould Director of Digital Marketing ● Been with Advice since 2012 ● Lead the SEO team and develop SEO strategies for agency accounts ● Favorite things: online garage sales, desserts, and my dog, Howard VP of Content Management ● Been with Advice since 2013 ● Manage the content team and develop the content strategies for agency clients ● Favorite things: European butter, Rosé, and Old Fashioneds @rachelkmorgan @nataliekgould #RocksDigital
  3. 3. Synergy Agile Inbound Marketing High-Level Strategy Content is King! @rachelkmorgan @nataliekgould #RocksDigital
  4. 4. @rachelkmorgan @nataliekgould #RocksDigital
  5. 5. Actionable Link Building & Content Development On a Baby Budget PRESENTED BY: NATALIE GOULD & RACHEL MORGAN @rachelkmorgan @nataliekgould #RocksDigital
  6. 6. Where Do You Find Resources? BUILD YOUR TEAM In-House ● LinkedIn ● Referrals ● Job boards ● Career section on your site Freelance ● Upwork ● People Per Hour ● Mechanical Turk ● University intern programs @rachelkmorgan @nataliekgould #RocksDigital
  7. 7. I have my team, now what? We have found that the two most difficult things to fulfill on a budget are: Link Building Content @rachelkmorgan @nataliekgould #RocksDigital
  8. 8. Part 1: Link Acquisition on a Budget @rachelkmorgan @nataliekgould #RocksDigital
  9. 9. Why Do Links Even Matter? Google said so Links = popularity = all the rankings Search engines can find and index pages @rachelkmorgan @nataliekgould #RocksDigital
  10. 10. Fix your janky website. Download list of 404s #1 Link Reclamation 1. Go to Search Console AKA Webmaster Tools > Crawl > Crawl Errors 3.2. Put 404 URLs in your backlink tool of choice $50 $80 @rachelkmorgan @nataliekgould #RocksDigital
  11. 11. Redirect to the most applicable page OR contact the webmaster. #1 Link Reclamation Cont. 4. Vet the quality of the link 5. ● Domain Authority ● Anchor Text ● Link Placement ● Relevance ● Ads Broken Links = Lost Opportunities @rachelkmorgan @nataliekgould #RocksDigital
  12. 12. Be vain. #2 Track Your Brand Mentions 1. Set up brand mentions ● Google Alerts (FREE) ● Social Mention (FREE) ● Talkwalker (FREE) @rachelkmorgan @nataliekgould #RocksDigital
  13. 13. #2 Track Your Brand Mentions Cont. 2. Pro Tip: Don’t be a scrub; provide a value add. ● “Brand Name” -site:yourwebsite.com -press -release -site:facebook.com -site:twitter.com ● “Employee Name” -site:yourwebsite.com -press -release -site:facebook.com -site:twitter.com ● Site:.edu “brand name” ● Site:.gov “brand name” ● Site:.org “brand name” Use Search Operators 3. @rachelkmorgan @nataliekgould #RocksDigital
  14. 14. Go local or go home. #3 Chamber of Commerce 1. Search for your local chamber https://www.uschamber.com/chamber/directory Cost: $200-$500/year 2. Gain a Do Follow link Networking/Partnership Opportunities (AKA New BFFs) @rachelkmorgan @nataliekgould #RocksDigital
  15. 15. Put your business info in all the things. #3 Infographics#4 Local Directories & Citations Paid @rachelkmorgan @nataliekgould #RocksDigital
  16. 16. Get Popular. #5 Social Media Profiles 1. Claim 100 social media profiles using KnowEm http://knowem.com/websites/all Pro Tip: Try and stay active on social profiles. $250 2. OR add them manually FREE @rachelkmorgan @nataliekgould #RocksDigital
  17. 17. Be a Know-It-All. #6 Help a Reporter Out 1. Go to http://www.helpareporter.com/sources Sign up for the free, basic plan Receive 3 notifications a day Look through opportunity and answer questions relevant to you 2. 3. 4. FREE @rachelkmorgan @nataliekgould #RocksDigital
  18. 18. Show off your photography, and demand credit for it. #7 Reverse Image Search 1. Download the TinEye Chrome Extension or go to https://www.tineye.com Input your image URL Outreach to all sites using your image and ask for photo credit 2. 3. FREE @rachelkmorgan @nataliekgould #RocksDigital
  19. 19. Part 2: These are all the contents you can do on a baby budget @rachelkmorgan @nataliekgould #RocksDigital
  20. 20. But why is content even important?! ● Fresh content all day err day ● Links, bro ● Keyword, traffic and ranking opportunities ● The Google likes it @rachelkmorgan @nataliekgould #RocksDigital
  21. 21. Minimum 1 per week Plan > upload > optimize > publish How many, mom? How do I even do this?How many dollars? $2-$50 #1 Blogs @rachelkmorgan @nataliekgould #RocksDigital
  22. 22. Use it or lose it Paste javascript:alert(document.lastModified) into the address bar #2 Refresh Old Content @rachelkmorgan @nataliekgould #RocksDigital
  23. 23. #2 Refresh Old Content @rachelkmorgan @nataliekgould #RocksDigital
  24. 24. #3 Infographics Try ItTools 1. Piktochart 2. Vizualize.me 3. Easel.ly 4. Infogr.am FREE FREE FREE $15-$166 per month @rachelkmorgan @nataliekgould #RocksDigital
  25. 25. Don’t make up random questions: 1. Google Trends 2. Google Autosuggest 3. Google Keyword Planner 4. Competitor Research #3 Infographics#4 FAQs @rachelkmorgan @nataliekgould #RocksDigital
  26. 26. Research Top Things in Your Industry or City #3 Infographics#5 Lists “Top 10 Plumbing Tools” “Top Places to Buy Plumbing Tools in Atlanta” ^^geotargeted These are some ideas: @rachelkmorgan @nataliekgould #RocksDigital
  27. 27. FREE #6 Videos Try ItTools 1. WeVideo 2. Animoto 3. YouTube Editor 4. Magisto 5. ReelSEO FREE $10 FREE FREE INFO @rachelkmorgan @nataliekgould #RocksDigital
  28. 28. Google Autocomplete is your BFF4L#3 Infographics#7 How Tos Do This: Submit to WikiHow and get a sweet link @rachelkmorgan @nataliekgould #RocksDigital
  29. 29. #3 Infographics#8 Resource Pages Try ItIdea Time If you’re a plumbing company: ● Best Brands of Drain Cleaner ● Most Efficient Toilets ● Low-Flow Shower Heads ^^Looks like the first web page ever in history, amiright? Lolol @rachelkmorgan @nataliekgould #RocksDigital
  30. 30. #3 Infographics#9 eBooks Click on these to download!! @rachelkmorgan @nataliekgould #RocksDigital
  31. 31. CONCLUSION Plenty of low-hanging fruit your business can take advantage of before investing in a high-dollar link building or content campaign. WWW.ADVICEINTERACTIVEGROUP.COM Link Reclamation Brand Mentions HARO Local Directories Chamber of Commerce Social Media Profiles Reverse Image Search Lists Videos How Tos eBooksFAQs Infographics Refresh Old Content Blogs @rachelkmorgan @nataliekgould #RocksDigital
  32. 32. CONTACT US ngould@adviceinteractive.com rmorgan@adviceinteractive.com Yes, this is on SlideShare @rachelkmorgan @nataliekgould #RocksDigital
  33. 33. All the Tools! These are all the tools we mentioned in one cute place. WWW.ADVICEINTERACTIVEGROUP.COM Upwork People Per Hour Google Alerts Majestic SEO Mechanical Turk Ahrefs Social Mention BKA Content Constant Content Piktochart VizualizeTextBroker TinEye KnowEm LocalHub Talkwalker Writer Access Easel.ly Infogr.am WeVideo Animoto YouTube Editor Magisto ReelSEO @rachelkmorgan @nataliekgould #RocksDigital

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