Be the first to like this
Brands love and need agencies. They are key partners and always will be. But it’s time to revamp the way brands and media partners collaborate. For too long, agencies have held the brand’s performance data close to the vest, while providing reports (usually long after the campaign is over) that focus on what went well from the agency’s POV and downplay what didn’t.
Brands and agencies need trusted, transparent and timely reports to see what’s working (and what’s not!) and course-correct quickly and confidently.