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Marketers are spending more on media than ever before. Yet, measuring the effectiveness of those investments and knowing how to optimize across it all (by channel, partner, creative, tactic, and more) to make the most of every dollar, can be dizzying. To truly maximize the ROI of our advertising efforts, we need to aggregate performance data for a bird’s eye view then slice and dice down to more granular insights (and everything in between). Check out the brand marketer’s guide to seeing, understanding, and optimizing advertising performance—in 6 simple steps.