Media evaluation


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Media evaluation

  1. 1. Media Evaluation 1) In what ways does your media product, use, develop, or challenge forms and conventions of real media products? My trailer uses, develops and challenges forms and conventions of real media products. At the beginning of my trailer is what is called a Greenband– this shows the certificate of the film as rated by the Motion Picture Association of America (MPAA). A greenband rating card is an approval for appropriate audiences. My trailer uses this as a form of a proper horror trailer but develops it by editing the end of it into the trailer to give a supernatural feel. Another form my trailer uses at the beginning is the company logo titles – these show the companies that have invested and have been involved with the production of the film. Typical camera angles used in a horror trailer include low angle and high angles shots, canted angles, hand held camera shot, establishing shot and POV shots. Within my trailer I used high angle shots and low angle shots to show the changes in status and power, an establishing shot to establish to the audience where the film is going to be set and a hand held shot to allow the audience to see in the eyes of the character. Another form I have used from horror trailers is dark lighting. I used this form as it creates an eerie setting for the trailer. I developed the use of dark lighting by shooting a scene in the woods with the sun shining over the background – this emphasized the darkness of the woods and the light from the “outside world” showed the normality vs the horror. It also signified some form of opportunity for help, showing the audience that not all is as it seems. By basing my trailer on a ‘true story’ I am both following and developing a horror trailer convention as some horror trailers are based on true story but not all. I based my trailer on a true story as from my research and audience feedback, found that they audience were more scared by a films based on a true story as it has an element of truth and essentially could happen to them. Within my trailer I used many common conventions of a horror trailer such as the use of weapons, a victim and a un-sub. These all contribute to the story line as the weapon shows what could and most likely will be used in a violent attack involved during the horror, the victim is clearly shown through innocence and unknowingly being watched and an un sub can by clearly identified as you cannot true to the name you cannot identify the person. I also used pathetic fallacy in my trailer through the use of the woods, this is a convention I have used from other trailers. The woods are dark and gloomy giving the audience an eerie feel. The use of a rural area also contributed to the eerie, isolated feeling. The text cards throughout the trailer have been developed as they each have an editing twist on them which allows the audience to stay engaged with the trailer. It also fits in well with the horror theme throughout. As a trailer overall there are little amount of clarity, this makes the audience want to know more and look up the film on the internet or simply just wait and go see the full film. In terms of challenging horror trailer conventions my trailer is slightly longer than most teaser trailers, this is because I struggled to fit enough footage in to gain the same effect. I do not believe however that this was an issue as the timing was still an appropriate length and enabled the teaser trailer to be more effective. The backing track to my trailer was unusual for a horror trailer. I chose
  2. 2. the song Born to Die – Lana del Ray as it did challenge the typical conventions and therefore would stand out. I do feel however that the song had a great effect on the trailer in building suspense and beginning the climax to the action. I was unsure of using this song first of all but after receiving positive audience feedback I felt confident that the song was creating a good effect. Another convention I have challenged is the amount of characters involved in the teaser trailer. I have only shown the victim and glimpses of the un sub to emphasize the feeling of isolation and vulnerability, the majority of teaser trailers for the horror genre show a range of characters even if just briefly. Teaser trailers which have influenced my media product: The Conjuring 2) How effective is the combination of your main product and ancillary tasks? Whilst each product on its own holds both positives and negatives combined they can achieve more than standing alone. The poster is effective as it can be placed anywhere allowing it to be placed strategically such as around cinemas, on the sides of buses e.t.c places where they can be easily seen. Visibility of posters can be large allowing a wide range of people to view the poster as it stand out and persuades people to research the film. Posters also allow for an active response e.g noting the release date, visiting the website. Posters are cheaper than print, radio and television allowing more money to be spent of the production of the film than the advertising. The combination of the poster and trailer means that the film gets extra advertisement and will gain popularity. Having seen the poster people are likely to then go and view the trailer. Whilst the trailer is only effective before you have seen the film, the poster can be kept by fans to be placed on walls e.t.c The magazine cover draws a lot of attention and is presented to a wider variety of audience than a poster. A magazine cover attracts fans of the magazines as well as those who will be drawn to the actual film cover as well. A magazine holds good communication with the audience as along with the cover is a section of the magazine inside with interviews, behind the scenes e.t.c By being the front cover of certain magazines you are able to target a specific audience. Magazines also have a long life, unlike posters, as they can be found in doctors, dentists e.t.c a long time after the magazine is released. This will then advertise to people even after the films release. Magazines also hold pass on readership which will again advertise to a wider variety of audience. Status is also important in advertising in a magazine as the higher status of the magazine the more likely the readers are to trust in the film. The magazine combined with the trailer means that a wide variety of audience hear about the film and are encouraged to view it. Magazine/Poster Trailer Film
  3. 3. Trailer Magazine Film Websearch Poster Websearch Film Film 3) What have you learned from audience feedback? From my audience feedback I learned that I had targeted the right audience as the response I received whilst constructive was all positive in that the audience were interested in the film genre. I also learned from my own audience feedback that I could have asked for some more in order to improve completely. Using audience feedback gives a variety of other opinions and idea’s and allows you to create something that is unique and appeals to a wide variety of people. From my own specific feedback I learned that INSERT FEEDBACK HERE 4) How did you use media technologies in the construction and research, planning and evaluation stages? Within the research stages of my media products I used the search engine Google to find my research, I also used my phone internet and slideshare to research and youtube to watch example of professionally created horror trailers. Social networking sites such as facebook, twitter, and instagram allowed me to research what the target audience most liked about trailers, magazine covers and posters. I then used blogger to upload all of my research, present what I had found and evaluate it. I focused a lot on researching recent film ‘The Conjuring’ within my initial research as I found the trailer for this film to be very effective. I used youtube to watch and listen to the trailer as I needed to analyse the media language, narrative, mise en scene, representations and genre aspects of the trailer. The internet played a vital part in the research section of my coursework as it was vital to look into the common conventions of horror trailers and to establish at least a basic knowledge of everything I was doing. Blogger was one of the most important components in my coursework as this is where I have presented all of my work. It has allowed me to present, analyse and evaluate all in one place and keep check of what I have and haven’t done. Moving onto the production stage I began using [CAMERA], this was a good piece of equipment as it allowed me to film everything necessary with good quality and stability. I opted to use natural lighting as when I timed it correctly the lighting would give the best
  4. 4. effect. An example of this is when the wooded area is dark and the sunshine is shining through the tree’s representing the difference between the two areas e.g safe and dangerous, light and dark. During the construction stage I used Premiere Pro and Photoshop. I created a storyboard for the overall horror genre as well as for my movie posters on Powerpoint. All of this was new to me so I had to spend some time learning photoshop and premiere pro skills. I was able to discover how to use the system well and this allowed me to add some great effects to all three of my products. Photoshop was used to edit all images for the products. I used a variety of layers, opacities, colours and effects to make my product the best it could be. My skills have greatly improved with photoshop as I had no experience to begin with. I also had no experience with Premiere Pro and feel as though my skills have greatly improved here too. I was able to include a variety of effects on my trailer such as changing the colouring of the video, adding in text, changing the speed e.t.c In order to gain feedback I used social networking sites to reach out to people as well as basic surveys and questionnaires. Using social networking technology allowed me to reach out to more people and saved me a lot of time in gaining the feedback. Facebook allowed me to share an image of my questionnaire and for my friends to then share it around, making sure it reaches the most amounts of people possible. When evaluating my feedback and final products I used Voki, blogger, prezi, slideshare, smilebox, powtoon and youtube. My final trailer was presented on Youtube as I was able to embed this to blogger, see how many times the video had been viewed, the amount of likes it had received and for the audience to add comments. It is also easily accessible for everyone. Voki, prezi, smilebox and powtoon allowed me to present my work in a different way showing my knowledge and use of a variety of media technologies. These were all fairly easy to use and presented my work very clearly. If I was to go back and do my coursework over again I would spend more time looking for different ways to present my work in order to fully show the variety of media technologies. Overall I would greatly improve my time allocation as I feel as though with other things to focus on I did not have enough time to spend on making my trailer, poster and magazine cover the best that they can be. I would particularly focus upon the continuity within my trailer as this is where I feel as though I am going to lose marks.