How to not bleep up your aarp life@50 exhibit

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How to not bleep up your aarp life@50 exhibit

  1. 1. Life@50Exhibit yourAARP *bleep*UpHow toNOT
  2. 2. seriousabouttheirtim eandinvestm ents Wannaknow how todojustthat? Yes?Keepreading. No?Passthislinkontosom eonewhois
  3. 3. Problem #1 Signage Poor
  4. 4. Solution Makesuretostate whatproblem s youraudience hasandhow you canhelp Alittlestorytellingwillgoalongway
  5. 5. TheBoothConversation Problem #2
  6. 6. Whenyoubegin with “How areyou?” Itleavesyouwithnothing butadead-endshittyanswer. Solution
  7. 7. Considerasking: “Whatsthebestthing youhaveseensofaratAARP Life@50?”
  8. 8. Problem #3 LackofStaffTraining
  9. 9. Haveyouconsidereddedicated tim etotrainyourstaff? Attendeeswanttobepulledintoaboothwith captivatingquestions.Attendeesdonotwant totalktoboothwarm ersortospouseswhoare alongfortheride Solution
  10. 10. Do you want a booth warm er, aka som eone whoknowsnothing about your product, service, oridealcustom erstalking to your m ost im portant prospects? Trainyourstafforloseyourlead.
  11. 11. Problem #4 BoothDem ographics
  12. 12. LastyearIsaw alargecom pany (rhym eswithhell)thatstaffedtheir entireboothwithm ale22yearolds whowerecircledupindeepconversation witheachother
  13. 13. Ididn'tseeanyonewalkuptothatboothhand whywouldthey?
  14. 14. Thefolksreim agininglifeconsiderageism achallengeintheirjobhunt.Don’tconfirm it. Diversityiskey
  15. 15. Paint thepictureofyour custom eravatar There’sareasonwhythecom pany, SeniorsHelpingSeniorshasseensuccess
  16. 16. Settingyourselfapartfrom thecom petition
  17. 17. ConferenceAttendees: Couldusem orewater Wouldloveaplacetositdownandresttheirfeet Theirphonescoulduseacharge Solution
  18. 18. InsteadOfHardcandies, providem iniwaterbottles withcustom labels. Custom =com panynam eandbooth# Booth#=Drivingm orefoottraffic.
  19. 19. Bringafew extrachairs andyounow havea SEATINGAREAwhichcouldalso beknownasa CaptiveAudience
  20. 20. Chargingstations Anothergreatwaytocreateacaptiveaudience Here’swhatyou’llneed: 1.Apowerstrip 2.Sm alltable 3.2chairs 4.(optional)varioussm artphonechargers
  21. 21. Chargingstations Anothergreatwaytocreateacaptiveaudience Here’swhatyou’llneed: 1.Apowerstrip 2.Sm alltable 3.2chairs 4.(optional)varioussm artphonechargers
  22. 22. NotTakeInPictures
  23. 23. Thisisoneofthem .Takeadam npicture. Therearefew big eventsthatyourtarget audienceisinoneplace.
  24. 24. Now thatyouhaveSOCIALPROOF,shareit
  25. 25. SocialProofisdiscussedthoroughly inRobertCialdini'sbestselling m arketingbook,Influence. SocialProofisatopinfluencingtactic. Theuseofstorytellingin m arketingispowerful. Welcom eto2014.
  26. 26. BoringAssBooth Problem #7
  27. 27. TheBoothwithJust a TableandSom e Trifold Brochures
  28. 28. Solution WIIFM willm akepeoplestop. Googleit.
  29. 29. Problem #8 Thinkingyoushould onlytalktoboothvisitors
  30. 30. Youarenotonlyon theclockinsideyourbooth Chatsom eoneupinlineatthefoodconcession Planforam eetup,planforatweetuporifpossible acocktailhourforVIPpassholders(getcreative,crossprom ote andgiveVIPpassestothosewhotagorm entionyouonfacebook). Peoplefreakinglovefreestuffandspecialinvites.
  31. 31. Problem #9 IgnoringVisitors
  32. 32. Solution Acknowledge Irem em berwaiting20m inatam ajor Transportationrailroadcom panywithout anyacknowledgem ent. Attendeesunderstandsom eboothswillbebusierthanothers. Justm akeeyecontact. Oropenyourconversationuptom orepeople. Peoplecraveconnectionandcom m unityateventslikethis
  33. 33. Hustle. Hustleasifyourbusinessdependsonit. Hustleasifyourlifedependsonit. Hirehustlers.
  34. 34. Now goconquer theAARPLife@50Expo
  35. 35. Creatinggoodsignage Insum m ary,hereis yourstrategy:
  36. 36. Askingopenendedquestions 2
  37. 37. Trainingyourstaff 3
  38. 38. Hiringadiversestaff 4
  39. 39. Standingoutfrom thecom petition 5
  40. 40. CreateSocialProof 6
  41. 41. Creatingaboothforyour attendees 7
  42. 42. Talktoeveryoneyourunacross 8
  43. 43. everyoneinyourboothASAP Acknowledge 9
  44. 44. Goheretogetm yfreeguide togrow your seniorfocusedbusiness

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