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UA Presentation

Under Armour Digital Strategy for ADV 420

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UA Presentation

  1. 1. UNDER ARMOUR DIGITAL STRATEGYBy  Rebecca  Lue+ke  
  2. 2. Brand personas Give  It  My  All   Exercise  &  Fitness  Guru   The  Newbies   Photo  Credit:  Flickr1,  Flickr  2,  Flickr  3  
  3. 3. You can do it! Photo  Credit:  PixaBay  1,  PixaBay  2,  PixaBay  3  
  4. 4. Brand awareness Photo  Credit:  Flickr  
  5. 5. Brand loyalty Photo  Credit:  WikiMedia  1,  Flickr  2  
  6. 6. blogging Photo  Credit:  PixaBay  
  7. 7. Social media Photo  Credit:  Flickr1,  Flickr  2,  Flickr  3  
  8. 8. GOOGLE ADWORDS Photo  Credit:  PixaBay  
  9. 9. BUDGET
  10. 10. SUMMARY Photo  Credit:  Flickr1,  Flickr  2,  Flickr  3  

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