Keynote presentation for AIGA Upstate New York's Interaction Design Day event in Troy, NY.

1. #ixdd

2. #ixdd
@aigaupstatenewyork
@AIGAUPSTNY
@adobe
@ixda

3. #ixdd
Becca Kennedy
Human Factors Psychologist
UX Researcher
UX Designer

4. Inclusive
Design
Thinking
Becca Kennedy, PhD

5. Hello!

6. Definitions
Accessibility is designing products that
are usable by people with disabilities.

7. Accessibility
(It’s the law.)
Americans with Disabilities Act – 1990
Web Content Accessibility Guidelines (WCAG) –1999

8. But accessibility is
just the beginning.

9. Definitions
Accessibility is designing products that
are usable by people with disabilities.
Inclusive design is designing products
that are usable for as many people as
possible.

10. Diversity Examples
• Race
• Ethnicity
• Age
• Gender
• Gender identity
• Socioeconomic status
• Sexual Orientation
• Physical Abilities
• Physical Appearance
• Handedness
• Cognitive Abilities
• Visual Abilities
• Neurodiversity
• Size
• Marital status
• Family background
• Religious beliefs
• Education

11. Product design
should not
systematically
exclude people.

12. Create experiences
that are as equal
as possible.

13. …when you know
technology was build
by men…

14. How might user
experiences for ancestry
websites differ?

15. Representation matters.

18. Which of these is more inclusive?

19. Design for extremes.

20. Why care about “edge cases”?
Example:
If you organize website content
clearly for a screen reader, you
also help people who:
…have cognitive disabilities
…are in a hurry
…are distracted
….don’t speak your language well

21. Take it from ergonomics!

22. Do your research.

23. Question Assumptions
Have you made assumptions
based on only yourself?
Or only your team members’
experiences?
How diverse is your team?

25. User Research
Talk to as many people as
possible.
Show your work to diverse
users.
Collect data about whether
there are patterns in usability or
user experience problems.

26. Fight Bias
We are human and we
have natural biases, so
we will never be perfect
at inclusivity.
But we can continue
listening and learning.

27. Thank you!
@becca_kennedy